Gil Eyal

Hey, good to meet you, Nathan.

You're excited.

It's a little bit of both.

It's 4 p.m.

over here, so I've had probably six or seven cups of coffee already.

Yeah, I think the biggest...

misunderstanding is between fame and influence.

And I think most of the people in the industry don't even understand it.

There's a really big difference between being famous and being influential.

I'll give you the example.

Alicia Keys, the face of Blackberry, she's famous.

A lot of people heard about it, but they don't necessarily respect her opinion about which smartphone should they be using.

You take a channel like Unbox Therapy, the guy talks about phones, talks about digital all the time.

He's the face, or he's not the face, but he talks about Samsung,

whatever next phone they have, people respect his opinion.

He's influential.

He might not be as big as she is, but he's really influential and people look at him to make a decision.

You should think about it the same way as you look at decisions in your life.

If you want to choose which movie to go to, you're going to ask a friend that's influential that in your opinion about what movies are good.

You're not going to ask a famous actor which movie to do it.