Gil Eyal

So influencer marketing, there's a very, very fine difference between those two.

That's

easy to overlook because it's tempting to go after people who have really, really big audiences and just hope that they perform.

So the business model for hyper is that we have a subscription fee and we have a, um,

a database of about 10 million influential people.

We track about a billion social accounts on a weekly basis to see what they're talking about, who they're following, and what topics are the ones that they engage with in order to understand in real time

Who online are the micro people, not the really big, not the Kim Kardashian, but who are the small people who are influential in every niche?

So if you're trying to sell a product in the beauty space, you want to make sure that you're talking to an audience that is interested in beauty.

You're not going to want to hire a bikini model on Instagram.

Yeah.

She has a big audience.

Yeah, she's female.

She has a pretty face.

But probably most of her audience is men.

And our system allows you to find the ones that actually have the right audience.

The second component is the real time.

If you want to sell to women who want to get pregnant, if you miss by six months, meaning if they were talking about getting pregnant six months ago, they're not interested in your products anymore.

They're not buying strollers or pacifiers or whatever it is that you're trying to sell.

So it's all about understanding who's really influential at that point.

So we have no connection to influencers at all.