Gil Eyal

We made a decision to only work with brands and agencies so that we can always be on one side.

We'll never, ever be suspended.

a suspect of, oh, you recommended this influencer because they pay you.

Influencers cannot log into our platforms.

They cannot access their own data.

Yeah, and as a former product manager, I know what compromises that requires.

As a product manager, if you have two clients, they're never always going to need the same product, right?

So one of them is going to want

to see certain things and other we want exactly the opposite and brands want to pay the least and influencers want to make the most it doesn't really work together we decided we only work with the brand so how are those brands paying is it per campaign is it a sass model what is it completely a sass model they pay us uh an annual uh 95 of our clients have annual or longer contracts what is the size of that on average would you say first year first year contract usually

So there's a big variety.

They vary between $20,000 a year up to about half a million dollars a year.

So we don't bring the influencers, it's a discovery tool that allows them to reach out to as many influencers as they want, but it's limited based on different characteristics that they want for their particular product.

If they're an agency and they want to co-brand it or white label it, there's an additional fee.

If they use an API, there's some additional fee.

Based on how many searches and how many results they want, they want to reach out to a thousand influencers as opposed to 10.

obviously it's a different package.

Yeah.

Yeah.

So if you have an office, if you have a firm that has multiple offices, typically buy one subscription and then additional seats for each office, which comes out to less than buying separate subscriptions to each one.

So I launched this about four and a half years ago.