Gil Eyal

We wanted to be associated with a professional brand, an agency style.

We have about 200 customers today.

Okay.

Primarily Fortune 500 brands and big agencies.

Yeah, 140 to 500 and then about 100 agencies.

We have 35 people in total, 11 in Israel and 24 in the US.

I am, but not the traditional way.

I was a computer crimes investigator.

Wow.

Which sounds really exciting for people who saw The Net and all these kind of movies, but that was back in 1999.

Computer crimes weren't as sophisticated as you might think.

Yeah.

So we all come from, everybody in my company comes from a background of growth hacking.

And the first thing we did is we built this crawler that looks on all social media platforms and sees who's running influencer marketing campaigns.

Then we evaluate the campaign and we send them a free report.

And the report will say not, oh, you suck.

It'll be, listen, great campaign.

Here are some things that we could have helped you do better.

And that has a tremendously effective conversion rate.

Because you're giving them value.