Gil Eyal

Yeah.

And look, even if they're not the right client for us, at least they become a champion because they say, okay, I know what I can do next time to do it better.

So it's been a very effective channel for us.

We have a small sales team of five people that will follow up once somebody's received a report and expressed interest in exploring working with us.

So cost of acquisition for a customer, I know exactly what it is.

It's around $20,000.

Yeah, we look at it every day.

We're a venture capital funded company.

We have to do reports.

We're very, very organized.

It really depends on what they say.

I mean, if they say I'm doing well, I love them.

So long as you're in charge of asking the questions, the report will be fine.

Exactly.

So we currently have about an eight month payback period.

I think that's great.

I don't think that's going to be sustainable long term, but we'd like to keep it under a year.

Typically our contracts are annual.

So we'd like to at least recover costs and we have a very good return ratio.

So we start making money on the second year.