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Gil Eyal

๐Ÿ‘ค Speaker
185 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

Yeah, we see it in two channels.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

One is the kind of the land and expand.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

So a lot of the brands that work with us will then bring in their umbrella brand.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

So if we work with, say, one of the P&G companies or we work with one of the Shishido companies, then they'll introduce us to the umbrella and they'll get a package for the entire deal.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

That's brought us clients.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

It started at the 20,000 package and now we're paying close to 200,000 or sometimes more.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

The other one is just new customers.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

I mean, 200 is really a drop in the bucket compared to where this market could go.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

We think influencer marketing is the next big thing.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

And we see tens of thousands of companies participating in it.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

Not all of them can afford our price, but we want to eventually offer smaller country related packages or location related packages that are more affordable.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

So there's growth on the new customer side as well.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

Yeah, it's about $150,000 to $200,000.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

One or two, yeah.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

So, you know, on a logo basis, every once in a while you lose customers.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

The biggest thing is, is how did you qualify them when you got them?

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

We find that when we lose customers, a lot of times it's because they no longer spend on influencer marketing or the person who is our champion, champion left, which is why we decided to focus on these bigger customers, these away from the SMBs and into the enterprise.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

Um, on a dollar per basis, every single quarter is a, is a negative term.

SaaS Interviews with CEOs, Startups, Founders
984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

Meaning we get more dollars from the remaining customers than we lost, but we will lose a logo every once in a while.