Gil Eyal
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah, we see it in two channels.
One is the kind of the land and expand.
So a lot of the brands that work with us will then bring in their umbrella brand.
So if we work with, say, one of the P&G companies or we work with one of the Shishido companies, then they'll introduce us to the umbrella and they'll get a package for the entire deal.
That's brought us clients.
It started at the 20,000 package and now we're paying close to 200,000 or sometimes more.
The other one is just new customers.
I mean, 200 is really a drop in the bucket compared to where this market could go.
We think influencer marketing is the next big thing.
And we see tens of thousands of companies participating in it.
Not all of them can afford our price, but we want to eventually offer smaller country related packages or location related packages that are more affordable.
So there's growth on the new customer side as well.
We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.
Yeah, it's about $150,000 to $200,000.
One or two, yeah.
So, you know, on a logo basis, every once in a while you lose customers.
The biggest thing is, is how did you qualify them when you got them?
We find that when we lose customers, a lot of times it's because they no longer spend on influencer marketing or the person who is our champion, champion left, which is why we decided to focus on these bigger customers, these away from the SMBs and into the enterprise.
Um, on a dollar per basis, every single quarter is a, is a negative term.
Meaning we get more dollars from the remaining customers than we lost, but we will lose a logo every once in a while.