Giles Palmer
👤 SpeakerAppearances Over Time
Podcast Appearances
Formerly of BSkyB, Giles started Brandwatch and since its launch in August 27, it has grown to become one of the world's leading social media analytics and listening companies.
Giles, are you ready to take us to the top?
All right, good.
And correct me, by the way, if I'm wrong, your name, is it a hard G on the front or is Giles right?
It's a hard G, Giles.
Giles.
Sorry about that.
Don't apologize for your name.
I just want to make sure I get it right.
Giles.
Okay, good.
Giles Palmer.
So tell us about Brandwatch.
What's the company doing and how do you make money?
What's the revenue model?
So if you went in there and I plot McDonald's against Wendy's, can you actually see in your trends when Wendy's hired that super witty social media marketer that just grills people on Twitter?
Can you actually see the lift or the drop?
Interesting.
I was going to say, do you know enough about the deal to know if it was a good buy or bad buy for them?
It looks like a sensible buy.