Giles Palmer
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah, much better mousetrap than anything else out there.
So 3,000 folks, when you bought it at 150 bucks a month, I mean, what, they were doing 450 grand a month, something like that?
That's way bigger, by the way, than I would have ever thought.
So it's a free list for you.
Amazing.
That's great.
So I don't know if it's enough removed now where you can share more of the details here, but it's valuable.
How do you value a company like that?
There's obviously strategic reasons, but I mean, do you pay a 4X multiple, 5X, 1X?
How do you value it?
Let me ask this question differently.
Did you lock up an LOI with Steve before you went out and said, we want to raise $25 million?
Well, what I'm trying to get at is, was the majority of that fundraise specifically for the BuzzSumo acquisition?
Oh, no, no, no.
No, it wasn't.
It wasn't?
Okay.
So the LOI to Steve came after.
It wasn't like you lined up the LOI and said, we've got to go raise the capital to do the acquisition.
It is.