Giles Palmer

That's okay.

But, you know,

I'm going to really love you if you tell me you're bootstrapped, but I have a feeling you're going to break my heart.

Yeah.

How much of it went to secondary versus operating?

Oh, good.

Oh, okay.

That's healthy.

It's a nice moat for you now, now that you're at scale, it's hard to compete.

Yeah.

Interesting.

Okay.

Tell me about churn.

That's obviously critical in this kind of business.

Are you over 100 in terms of net revenue retention annually?

By the way, that move by you really confused me.

It confused me even more now when you tell me what your ARPU is because I see Bosumo as like a –

growth hacker college student in their basement trying to hack their way into some extra seo value not a major brand that's you know paying your kind of money i mean so i don't like what was the reasoning your head behind that acquisition so both sumo have uh 3 500 customers um they have a lot of uh blue chips using their software but like on a credit card right like 100 bucks a month kind of thing

Why has no one replicated it?

Amazing mousetrap.