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Gina Sanchez

๐Ÿ‘ค Speaker
149 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

It's about guessing how the event is going to evolve in terms of elements that can be predicted.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

We have a list of over 1,000 items actually.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

Precisely.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

And the other thing, Nathan, is that we also, not every portfolio cares about all of those events.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So sometimes that happens and your portfolio is immune to it, right?

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

That's also valuable information.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So what we're looking for are the events that cause the biggest differences in your expectations and focus you on those six or seven things and anything that could cause those six or seven outcomes, right?

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So now you as a manager can stay focused and you're not worried about every number that flies at you.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So we're actually selling this into three different channels.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

And so if you look at, we're selling this with the SaaS product and the SaaS product has the standard kind of fees, you know, $350 per user per month, right?

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So think about that as about $5,000 per user per year.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

No, no, no.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

The average customer is actually signing up bundles, right?

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

Depends.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

Our very first client is going to be a team of 75.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So, you know, we get some fairly large ones.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So we actually have our first customers.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

So our first customer is basically coming on.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

We technically, we have had different plans.

SaaS Interviews with CEOs, Startups, Founders
How she went $0 to $35k MRR in 12 months selling SaaS to RIA's

This is like the art of the pivot.