Girish

So my name is Girish.

I've done a couple of SaaS companies.

I was the co-founder and CEO of a company called RecruiterBox, which I exited in 2018.

I'm the co-founder and CEO of Sprinter right now.

We help other SaaS companies move up market by helping them with security compliances.

Right.

So, you know,

How many here are actually in the journey from moving from an SMB-ish kind of a space to an upmarket space?

All right, fair number.

I usually try to preface this by asking, should you really move upmarket?

It's a good question to ask.

Moving upmarket comes with all of its good things.

You have better LTVs, lower churn.

You have all the nice things like your products, probably more defensible.

You take your destiny in your own hands.

And it helps you increase your time.

It gives you a little bit more headroom if you're primarily in the SMB space, which is noisy, et cetera.

However...

Moving upmarket when you're a largely SMB business is fraught with its own problems.

It can kill your business if you do it in a manner that's not right.