Girish

It can completely distract your entire team in a manner that you neither have your SMB business anymore nor do you have your upmarket business.

Or you might be able to do it in a manner where you're not really taking it seriously.

So I've seen a lot of companies fall into one of the two brackets where you never quite make the move or you make the move in a manner that actually potentially doesn't do this in a manner that it kind of kills your business in a manner.

Over the next few minutes, I'm going to talk about some specific things that you should do in that sequence that will actually help you make this move more deliberately in a manner that actually makes sense.

And you know what's happening at every stage of the steps.

And that's the way I've seen this happen, both with my previous company and as a part of Sprinto.

I work with hundreds of companies who have done this journey, some well, some not so well.

But it helps me learn.

And I'm here to share most of those experiences.

Right.

The first thing I wanted to show you folks very quickly.

There you go.

So this is a graph of where we were in my previous startup.

We were a largely SMB company.

This is a graph of our MRR growth rate.

Not our MRR, the MRR growth rate.

And this is how we used to track ourselves.

As you can see, we started in 2011.

Our growth rate was kind of always the same.

And this is when we were a SMB business.