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Gleb Budman

๐Ÿ‘ค Speaker
177 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

We're buying about 1,000, yeah.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

And so it's a lot of money all of a sudden to come up with and we just felt like,

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

we were running it a little too close to the amount.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

So we wanted to raise a little bit of money to put some money on the balance sheet.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

We also wanted to try to run some marketing experiments.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

We had grown completely organically up until that point.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

What's your cap today?

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

What are you spending to acquire customers?

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

So it depends on the product line, but in rough numbers, we'll spend about somewhere between six and 12 months worth of revenue to acquire a customer.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

Yeah, and on the B2 side, the cloud storage side, that one is completely usage dependent.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

So some people, so you can use B2 for free.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

We'll give you 10 gigabytes.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

You can just use it for free as long as you want.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

And so for that service, it scales.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

Some people use it for free and some people pay us a hundred grand a year.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

Tell me about churn.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

So in general, you probably know this, but consumers in general on SaaS services tend to trend the highest, and businesses churn at a much lower rate, and larger businesses churn at an even lower rate.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

Our consumers churn at only about 10% a year.

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

That's gross logo churn?

SaaS Interviews with CEOs, Startups, Founders
1204 $30m ARR Cloud Backup Company Almost Bankrupt from Thailand Floods

Gross individual customer churn.