Godard Abel
๐ค SpeakerAppearances Over Time
Podcast Appearances
They can be customers of both, but it'd be different parts of the company.
So our core, our main revenue driver today at G2 is what we call G2 Marketing Solutions.
And those help software sellers better market their products based on their authentic customer voice on G2, based on our buyer intent data, based on the customer-driven content we create there for them.
But that's sold to the marketer.
So our ideal buying persona there would be the CMO.
And then the Track product is really for the CIO, CFO.
And it obviously could be a software vendor.
It could be any company in any industry.
Everyone's running more and more SaaS apps.
Everyone's running more and more cloud.
And Track is targeted to CIO, CFO that wants to get a handle on their stack.
And I think this is true at G2.
We run over 200 apps now.
Most of them, I have no idea what they are.
And we use Mac ourselves because that's kind of scary to our VP of finance.
One, do we buy apps we're not even using, which tends to happen if you have 200 of them?
We just kind of forgot to shut them down.
And then two, also for our security, our IT team, there's concerns.
Do we even know what all these apps are?
Are there security holes?