Godard Abel

And so that buyer intent data, I think, creates massive value, ties in account-based marketing, and helps software sellers target the companies that are actually shopping for that kind of software right now.

So that's kind of our upsell there.

And then the third upsell is if you have great reviews, if you have great customer voice on G2, we also turn that into all kinds of marketing content.

which can be compares for your sales pitch.

It can be licensing our grid reports, which are our modern version of the magic quadrant.

But if you want to use all this great customer voice driven content from G2 on your own website and your own marketing campaigns, then you pay an additional license for the content.

And the content and buyer intent actually work really well together because then you can target that person.

Like back in my Steelbreak days, I could target that CPQ buyer

when I know they're shopping and then figure I could hit them with content.

Here's why Steelbrick is better than Aptus.

And it's not my rep's claim.

This is based on hundreds of real customer reviews.

And we find we partner with LinkedIn, for example, LinkedIn match audiences.

But then if you target the company that as they're shopping on LinkedIn, target the right personas, like for CPT, you'd be the head of sales ops.

And you hit them with content that says, hey,

Here's what your peers are having success with in CPQ.

Guess what?

That converts really well.

And so it really helps that vendor then drive conversion and drive growth.

So that's the marketing solutions.