Grace Beverley

The people who succeed are often the ones who notice what's working and what isn't.

They test, they iterate, and they go again, no matter what anyone thinks.

Because if you know what works and you know what you should be testing again, you know what you should be iterating on, but all of them make you feel embarrassed and therefore you don't do them, you're not going to progress.

You're not going to get to where you want to get to.

A good example from my past is that when I launched Tala, we had so many problems with that first launch.

And I'm not proud of that.

It's not that I'm proud about that at all.

But we launched at scale on our first ever launch.

You can't test launching in that way.

We had so many things go wrong.

And I remember right after just thinking like,

I already had a successful business.

Why didn't I just double down on that and just concentrate on that?

Because it's embarrassing that I haven't been able to really perform in public.

And realistically, the company that exists now, nearly seven years on, that is a much bigger company and that has all of these formulas behind what works and what doesn't work and all of that, that would never exist if I hadn't had that first launch.

It just wouldn't have been able to.

And done and imperfect, as we know, is so much better than perfect because realistically, nothing anyone does ever is perfect.

They're all on different scales.

And yes, you should have high standards for yourself, but you need to be able to actually just get things done and get things out there.

So this brings us on to step three, which is to practice public rejection.