Grant Harvey

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Farewell for now, humans.

How are you, man?

Doing good, Corey, as always.

Today, we are stepping outside the core AI research bubble and into the real-world market where AI actually gets sold, implemented, and supported.

And we are joined by Victoria Durgan and Katie Bovoso from Channel Insider, our sister publication that covers channel sales, MSPs, and the ecosystem most businesses rely on, often without the public ever really realizing it exists.

I'm in the latter camp, so I'm excited to chat.

We'll define what channel even is, why it exists, and how AI is changing who wins and who is running behind.

Okay, I'm going to ask a clarifying question just to make sure I understand this.

Okay, that's fine.

That was just a metaphor.

Who is the almond milk in this example?

Where does the alternate milks come into play?

Why don't most small businesses buy technology directly from hyperscalers?

And I guess on top of that, are you saying that it's a way for the IT package providers to sell their software directly through the Dell computer?

That's what I'm trying to...

So how would then, you know, bringing the AI into it, how would then an AI company or an AI purchaser use the channel in this way?

Like, well, let's maybe like spell that out.

Right.