Greg Eisenberg

So analogies work. And in the context of business specifically, like creating content, selling people, analogies just really stick in people's minds.

So analogies work. And in the context of business specifically, like creating content, selling people, analogies just really stick in people's minds.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

So what they'll do is, instead of saying, I remember a story that Steve Jobs said, and just explaining what the story is, you say, when Steve Jobs was at WWDC and everyone thought that BlackBerry owned mobile, Steve Jobs goes up on stage, he goes, So using the words, he goes, and then you just talk like you are Steve Jobs.

So what they'll do is, instead of saying, I remember a story that Steve Jobs said, and just explaining what the story is, you say, when Steve Jobs was at WWDC and everyone thought that BlackBerry owned mobile, Steve Jobs goes up on stage, he goes, So using the words, he goes, and then you just talk like you are Steve Jobs.

So what they'll do is, instead of saying, I remember a story that Steve Jobs said, and just explaining what the story is, you say, when Steve Jobs was at WWDC and everyone thought that BlackBerry owned mobile, Steve Jobs goes up on stage, he goes, So using the words, he goes, and then you just talk like you are Steve Jobs.

When you're conversational and you talk like the person that you're bringing up, it puts the person listening, gives them a front row seat, and it is just a way more effective way to get your point across.

When you're conversational and you talk like the person that you're bringing up, it puts the person listening, gives them a front row seat, and it is just a way more effective way to get your point across.

When you're conversational and you talk like the person that you're bringing up, it puts the person listening, gives them a front row seat, and it is just a way more effective way to get your point across.

No, I don't know him, but... You need to get him on your podcast. I do. I do need to get him on the podcast.

No, I don't know him, but... You need to get him on your podcast. I do. I do need to get him on the podcast.

No, I don't know him, but... You need to get him on your podcast. I do. I do need to get him on the podcast.

The funniest part of what you just said was that you tried to do Neville Medora's accent, but then you just used your own accent.

The funniest part of what you just said was that you tried to do Neville Medora's accent, but then you just used your own accent.

The funniest part of what you just said was that you tried to do Neville Medora's accent, but then you just used your own accent.

Yeah. Like you started talking about Steve Jobs and then you're like, oh, give me a second. And you like pull up a black turtleneck and you just start changing. Yeah.

Yeah. Like you started talking about Steve Jobs and then you're like, oh, give me a second. And you like pull up a black turtleneck and you just start changing. Yeah.

Yeah. Like you started talking about Steve Jobs and then you're like, oh, give me a second. And you like pull up a black turtleneck and you just start changing. Yeah.