Greg Eisenberg

speaker

631 appearances 8 recordings 1 series first heard May 2024 last heard 11 Feb

Greg Eisenberg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

Appearances

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The Startup Ideas Podcast · Peace of mind business ideas (and why they print cash) · 24 Jun 2024 podcast

Hey, everyone. If you're anything like me, you've got a ton of design work that you need. Websites, landing pages, emails, social assets, you name it. But you don't just want beautiful landing pages or beautiful websites. You want the stuff that's going to convert. You want the stuff that's going to actually drive value. That's where DesignScientist.com comes in.

it's an agency that for one monthly price will do all your design work all your copy work all your engineering and do stuff that actually scales your revenue you don't need a designer you need a design scientist let's go designscientist.com i liked it so much i invested in the business

I mean, I always start with building an audience just so I can... Even if I don't use the audience, just so I could understand the audience better and understand the positioning and A-B test the offer. So I would concurrently build the audience, even if I don't really use it. I have a question for you on that Loom video strategy. That worked for you?

Because if I'm getting a DM from Natalie Ellis, I'm opening that... But how important was the fact that people trust you? Or do you need a creator-type co-founder with something like this?

Totally. I think you don't really need the social capital. It obviously helps. You just have to... Your offer needs to be dialed. Your offer needs to be super dialed and you have to build the trust another way. So I just hired someone... who came personalized approach, like you said, loom, which by the way is the best for, you know, a two minute loom. And it was just like, Hey, I'm 23 years old.

I've done XYZ things. I think that I can help you in, you know, this category in this cat. It was, it was like growth and, um, just made it really easy for me. And I was like, okay, so it was $7,500. And I was like, okay, this is a random DM, but like, here's my credit card.

I mean, they're not. And on hiring, I actually review every single person that applies to late checkout. And I'd say 20% of the people that apply to late checkout, there's like a reason field. It's like, why do you want to join? And they say, the number one reason why they're applying for this job is to learn from late checkout or learn from Greg Eisenberg.

It's like, that's not why, oh, I'm going to go pay you $80,000 a year or $100,000 a year to just come and learn what we're doing. And then so you can just, in six months or nine months, just go and start your own version. No, that's not the right offer. The positioning should be, you've got this business. I think I'm uniquely able to help. Here's a couple ideas for you. And...

Yeah, totally. And I think two-minute looms. Just do a two-minute loom and get your background right. Get a microphone. Spend $50 or something on a microphone so you sound good. Be excited and write a script. Don't just like talk, you know. Oh, let me, yeah, I'm just going to talk. No, no, no, write a script. Write a script.

A friend of mine texted me this morning. He was like, how's your experience with the Twitter algorithm recently been? And I wrote, most tweets get way less impressions, but sometimes you go ballistic. He writes, my engagement has been trash. And he works with a ghost writer. He writes, my content guy who's Gen Z literally quit because he couldn't deal with the low engagement. Ha ha ha. Ha ha ha.

That's who you're competing against. In the hiring market, you're competing against that. It's not that hard. And then in the startup ideas and startup space, that's who you're competing against. So I think that going back to your idea, it's like you just have to be a little more polished. You just have to... do a little more and people will appreciate it.

And that's why cold DMing does still work.

My list. All right, I'm going to pull up my list. Okay, here's one for you. A friend of mine called me the other week and he goes, dude, you're not going to believe it. My Twitter account got suspended. This is a person with 500 plus thousand followers. And why did it get suspended? He was basically in an engagement pod. So He would tweet out something. He'd post it to this group chat.

They would all come in, reply, sometimes retweet him. And it's actually against Twitter's terms of service to do that. His account got banned. He was in tears. The guy's literally in tears. And it got me thinking that there's an opportunity to build a social media insurance company. Okay? So... pay us $1,000 a year.

And in the case that your account gets taken away, we will write you a check for XYZ amount or we'll help you get back that account. It's basically just, I would pay for that. And I don't do engagement pods or stuff like that, but I would just pay a fee to make sure that I don't lose my account from some black swan event.

Are you kidding me?

So this is brilliant. This is brilliant. The way to do this, so I still think there's an opportunity. Notch is going very horizontal. So they're basically saying like, they're trying to be the Geico of digital assets. I think the way to do this is I would create a bunch of sub-brands. So it'd be like Twitch insurance, X insurance, YouTube insurance. And then it's just a bit more niche.

And I think that if I got reached out by someone who just focuses on Twitter X insurance, and that was where my bread and butter was, I would trust them maybe a little bit more than something like Notch.

Totally. Also, I see it says Twitter insurance coming soon. I don't want to be the first person that they're going to insure. There's a 401k company. I won't name them. But two years ago they launched. And I have my 401k with some boring bank, Fidelity or something like that. And they hit me up. Great pitch. Great pitch. Great loom with it. Cold DM. And I was like, I love this.

And once I went and looked at moving my 401k, they're like, oh, you're going to be the first person to actually move your 401k. And I was like, respectfully, dude, I'm out. I'm out.

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