Greg Eisenberg

speaker

631 appearances 8 recordings 1 series first heard May 2024 last heard 11 Feb

Greg Eisenberg’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

Appearances

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The Startup Ideas Podcast · Peace of mind business ideas (and why they print cash) · 24 Jun 2024 podcast

No one wants that.

Yes.

How big is your email list?

100%. I mean, if you have an email list of 400,000 people, that's easily worth four plus million dollars. So that's a mansion. That's a mansion on 20 acres. So it's like, of course, you would spend a certain amount per year to make sure that if a black swan event happens or you do something wrong or you have an employee who goes AWOL, there's someone you can call and

And I think this is a really big business idea. And the way I would do it is I would, again, focus on these different niches. So let's just say newsletter. I'd even start even more granular. I'd be like, I'm only doing Beehive newsletters. So I would be like the Beehive newsletter insurance person and company.

And what I would do is I would prove out the model and then eventually partner with Beehive. right? So once you partner with Beehive, they can just upsell it. You split the revenue. They're happy because they're making more money. You're happy because you now have distribution through them.

And eventually, I see you can easily sell one of these businesses to Beehive because they're going to want that internally.

Well, the beauty is my job is to start new businesses and buy businesses. I might start this business, honestly. I might text DM Tyler after this from Beehive and be like, let's do this thing.

Yes. Yes. I mean, that's why, that's why I do this, you know, that's why I do this.

Really?

Totally. Totally. Yeah. I mean, I think what they did for you is almost like something they should have charged for. Yeah. but they don't. They just give it away for free and I think that's why this insurance idea for Beehive makes so much sense because they'll be able to upsell that and that's the reason Shopify has, I think, three plans.

I think it's Shopify, the regular one, which is like 30 bucks a month and they've got a mid-tier and then they've got Shopify Plus, which is basically their enterprise plan. And a big reason why you're on their enterprise plan, which I think is $2,500 a month, is you have someone to talk to, you have a shoulder to cry on, and that's worth a lot.

What planet do you live on?

So I think the one takeaway I have for people is... if you're coming up with startup ideas, this category, this trend is businesses for people, their shoulder to cry on businesses. You can just brainstorm 100 ideas just on this. And I think it could be Beehive, it could be a bunch of different categories, but those are some of the best businesses to be in.

And that's why Warren Buffett, Berkshire Hathaway, you know, their biggest businesses are insurance businesses, Geico, et cetera, because they understand, you know, what is an insurance business and insurance businesses. There's a certain amount of risk that a bad thing's going to happen, but you're an expert. You understand what that risk is.

So for example, I was just watching the annual meeting for Berkshire Hathaway and they had this guy named Ajit who runs all their insurance businesses. And he was saying how there was like a year or two where Berkshire Hathaway did not insure any homes in Florida because they, based on their research, they're like, there's gonna be a hurricane and they're gonna lose a lot of money.

And then, but now, For whatever reason, they have data that's saying, we are going to insure in Florida. So as risks changes, they decide what to underwrite and how to think about this. But insurance is an incredible business. Why?

Because you're selling something, let's say for $5,000 a year, and it's literally a piece of paper that says, if this bad thing happens, I will give you money or something. But you're getting all the funding In the beginning, right? Yeah. So it's a beautiful business model if you understand how to underwrite for risk.

I love it. We have time for one more idea. I could either give you an idea that you can give feedback on or you can give me an idea that... It's up to you.

Cool. Let me pull it up. So I saw this tweet by this guy at CanadaCaz. Someone needs to build an AI agent that is good at financial analysis. They will make an obscene amount of money and make the world a better place by freeing thousands of hours a day that some of our smartest people spend typing numbers from annual reports into Excel sheets. And then people responded.

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