Greg Eisenberg

speaker

631 appearances 8 recordings 1 series first heard May 2024 last heard 11 Feb

Greg Eisenberg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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The Startup Ideas Podcast · Peace of mind business ideas (and why they print cash) · 24 Jun 2024 podcast

There's this guy named Shiel Manote who writes, I get at least one pitch a week on this topic, but I haven't seen anything compelling yet. I think this idea around a financial advisor agent is kind of the dream. I'm curious, what do you think of something like that? Because when you think of a financial advisor, for example, they act like an agent. They act like AI, right? They're like,

okay, what's your risk tolerance? What are your goals? And then they have a model based on that. We're going to buy companies like this. And it just feels like something that the best possible financial advisor to me is probably an AI agent because they'll just have access to way more data and they'll act with less... Humans act when fearful.

When they're fearful, when the market goes down, they often sell. When they're when the market goes up, they end up being greedy. So I'm curious, what do you think about this idea around building AI agents for, you know, the financial world?

Okay, here's the idea. I've got it. It's called haveyouthoughtofthis.com. That's good. And what it is, it doesn't replace your financial advisor. It doesn't replace your lawyer. It doesn't replace your business advisor. But it acts as a third party that's unbiased that sends you a weekly email or text that says, have you thought about these three things?

So for example, in the financial advisor thing, it's like, have you thought about buying...

uh berkshire hathaway this week because the stock price went down 10 but their earnings went up five percent in the last quarter and then you can take that information that's distilled and actually this goes back to what we were talking about earlier where there's so much information people just want curation that you can go to your financial advisor and be like hey have you thought of berkshire hathaway and then you can have that conversation with your advisor

How much do you think people would pay for something like that?

Totally. Yeah. And for you, you're like, it's peace of mind. You're selling peace of mind.

Totally. And that's another trend, right? Another way to think about business ideas is, you know, how do you sell peace of mind to different niches? Because that's another thing like shoulders to cry on. People will pay for peace of mind.

burn down and I'm not sure like there's not you're able to mitigate those risks you can sleep easier at night totally and I think from a you know how I'd grow this perspective I think there's so many stories like sad bad stories that you know someone forgot to I don't know file their tax return and they have all this interest or you know

someone you know some bad thing happened and you can just sell fear basically so you create uh instagram twitter whatever tick tock and you're just gonna be let me tell you the story of how xyz went from a 10 million dollar net worth to you know in debt a million dollars and you tell these stories and then it's like buy our product follow us for more of these stories oh yeah i think yeah that's what you do have you heard of johanna

No, tell me about it.

you know your normal life to-do list and then your parenting to-do list and they just take that whole thing away and i think that is a big trend and people are willing to pay for it and they've been able to make it really affordable too yeah it's really affordable it's 129 a month like i expected it to be way more yeah my guess is so they this is started by this is like a crack team so they this is started by um

johanna i guess is her name no yoki um and she she co-founded google x so she developed nest like the nest thermostat so she's smart she knows what she's doing she knows what she's doing my guess is they've raised tons of money i'm gonna check real quick it's really smart to just release people's mental load and in specific niches you could i could see this oh yeah tell me what you're finding

So first of all, they launched with a $249 membership. So they've actually cut it in half. And I wonder if it's the AI that's just making it a little more efficient. I personally wouldn't want, I think this is a great business. I don't know how much they've raised, but I'm guessing tens of millions.

I personally wouldn't want to compete with them because they've got an app that they've built and it just seems like they're subsidized. They're probably not making much money on that 129. But yeah, what could you unbundle from this to compete with them? That's a question. I don't know. I don't know the answer to that. But that's interesting and it's cool.

I'm happy you brought this up because I do think that Yeah, this is a peace of mind play. And even when you go to their about page, it's literally like a person with their brain and doves coming out of their brain.

Totally. Cool. This was fun.

You're like, you're ready to just run through a wall right now. You're like, oh my God. You're like, did we just start four businesses?

You know, different strokes for different folks.

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