Greg Eisenberg

I tweeted this and someone who listens to the pod was like, yeah, and the river goes into the river into steps into the river. Remember from like four episodes ago? The worst analogy ever. Yeah. I made like the worst analogy ever.

I tweeted this and someone who listens to the pod was like, yeah, and the river goes into the river into steps into the river. Remember from like four episodes ago? The worst analogy ever. Yeah. I made like the worst analogy ever.

I tweeted this and someone who listens to the pod was like, yeah, and the river goes into the river into steps into the river. Remember from like four episodes ago? The worst analogy ever. Yeah. I made like the worst analogy ever.

So I read a book a long time ago and maybe this is actually interesting because we're going to talk about books later, but it was called Made to Stick.

So I read a book a long time ago and maybe this is actually interesting because we're going to talk about books later, but it was called Made to Stick.

So I read a book a long time ago and maybe this is actually interesting because we're going to talk about books later, but it was called Made to Stick.

So I read it maybe 15 years ago at this point. And it talked a lot about how do you communicate in a way that sticks with people. And one of the ways is just analogies. The reality is when you have a conversation with someone for an hour, they're going to remember one or two things.

So I read it maybe 15 years ago at this point. And it talked a lot about how do you communicate in a way that sticks with people. And one of the ways is just analogies. The reality is when you have a conversation with someone for an hour, they're going to remember one or two things.

So I read it maybe 15 years ago at this point. And it talked a lot about how do you communicate in a way that sticks with people. And one of the ways is just analogies. The reality is when you have a conversation with someone for an hour, they're going to remember one or two things.

Even egg juice, right? It's so visual. You can kind of picture it. I can picture it. Oh yeah, you can smell it, unfortunately.

Even egg juice, right? It's so visual. You can kind of picture it. I can picture it. Oh yeah, you can smell it, unfortunately.

Even egg juice, right? It's so visual. You can kind of picture it. I can picture it. Oh yeah, you can smell it, unfortunately.

So analogies work. And in the context of business specifically, like creating content, selling people, analogies just really stick in people's minds.

So analogies work. And in the context of business specifically, like creating content, selling people, analogies just really stick in people's minds.

So analogies work. And in the context of business specifically, like creating content, selling people, analogies just really stick in people's minds.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

The other thing related to this that some of the smartest entrepreneurs I know do is they make it conversational when they're writing copy or they're communicating.

So what they'll do is, instead of saying, I remember a story that Steve Jobs said, and just explaining what the story is, you say, when Steve Jobs was at WWDC and everyone thought that BlackBerry owned mobile, Steve Jobs goes up on stage, he goes, So using the words, he goes, and then you just talk like you are Steve Jobs.

So what they'll do is, instead of saying, I remember a story that Steve Jobs said, and just explaining what the story is, you say, when Steve Jobs was at WWDC and everyone thought that BlackBerry owned mobile, Steve Jobs goes up on stage, he goes, So using the words, he goes, and then you just talk like you are Steve Jobs.