Greg Eisenberg

Now they want to make it more interesting with River. What does that mean?

Yeah, so I want to synthesize a little bit what you said for people.

Yeah, so I want to synthesize a little bit what you said for people.

Yeah, so I want to synthesize a little bit what you said for people.

No, it's just, this is why I'm here. So, because I think what you're saying is really smart. The way Vukom and Buckley built their business was they built an audience up top on TikTok and Instagram. Then they created a paid community called Vukom Verified where you have to pay $20 a month and other watch dealers and watch buyers can buy and sell from each other.

No, it's just, this is why I'm here. So, because I think what you're saying is really smart. The way Vukom and Buckley built their business was they built an audience up top on TikTok and Instagram. Then they created a paid community called Vukom Verified where you have to pay $20 a month and other watch dealers and watch buyers can buy and sell from each other.

No, it's just, this is why I'm here. So, because I think what you're saying is really smart. The way Vukom and Buckley built their business was they built an audience up top on TikTok and Instagram. Then they created a paid community called Vukom Verified where you have to pay $20 a month and other watch dealers and watch buyers can buy and sell from each other.

But there's no real trust besides for the fact that you have to have a credit card that can spend $20 a month. What you're saying, I mean, you can still build the audience on these platforms, build the audiences on these platforms. but create and focus on areas where there's not so much trust, like in the watch industry, but basically create a trust layer between both parties.

But there's no real trust besides for the fact that you have to have a credit card that can spend $20 a month. What you're saying, I mean, you can still build the audience on these platforms, build the audiences on these platforms. but create and focus on areas where there's not so much trust, like in the watch industry, but basically create a trust layer between both parties.

But there's no real trust besides for the fact that you have to have a credit card that can spend $20 a month. What you're saying, I mean, you can still build the audience on these platforms, build the audiences on these platforms. but create and focus on areas where there's not so much trust, like in the watch industry, but basically create a trust layer between both parties.

And once the trust layer exists, then it's almost like someone gets a badge that allows them to enter to the community as like, hey, I'm not just... You know, there's a difference between... Okay, I went to a concert last night, and this is not a flex, but I was backstage. And, you know, anyone could buy it. Not a flex, okay. I mean, I didn't say what show it could be.

And once the trust layer exists, then it's almost like someone gets a badge that allows them to enter to the community as like, hey, I'm not just... You know, there's a difference between... Okay, I went to a concert last night, and this is not a flex, but I was backstage. And, you know, anyone could buy it. Not a flex, okay. I mean, I didn't say what show it could be.

And once the trust layer exists, then it's almost like someone gets a badge that allows them to enter to the community as like, hey, I'm not just... You know, there's a difference between... Okay, I went to a concert last night, and this is not a flex, but I was backstage. And, you know, anyone could buy it. Not a flex, okay. I mean, I didn't say what show it could be.

It could have been, like, my cousin's ukulele show. Yeah, recital. So let's keep it at that. But, you know, the idea was anyone could... Anyone could buy a ticket to the show, but not anyone could get backstage passes. What you're saying is, by virtue of this verified trust layer, you actually get the backstage passes and the exhaust, so to speak, from the...

It could have been, like, my cousin's ukulele show. Yeah, recital. So let's keep it at that. But, you know, the idea was anyone could... Anyone could buy a ticket to the show, but not anyone could get backstage passes. What you're saying is, by virtue of this verified trust layer, you actually get the backstage passes and the exhaust, so to speak, from the...

It could have been, like, my cousin's ukulele show. Yeah, recital. So let's keep it at that. But, you know, the idea was anyone could... Anyone could buy a ticket to the show, but not anyone could get backstage passes. What you're saying is, by virtue of this verified trust layer, you actually get the backstage passes and the exhaust, so to speak, from the...

The trust is the ability to have this social layer. That's what you're saying.

The trust is the ability to have this social layer. That's what you're saying.

The trust is the ability to have this social layer. That's what you're saying.

Right. Cool. Okay, we have time for one last quick startup idea. Teaching, tutoring businesses. I think it's very similar. So... It's basically a manifestation of what we talked about. Explain what you're thinking here.