Greg Eisenberg

I mean, I always start with building an audience just so I can... Even if I don't use the audience, just so I could understand the audience better and understand the positioning and A-B test the offer. So I would concurrently build the audience, even if I don't really use it. I have a question for you on that Loom video strategy. That worked for you?

I mean, I always start with building an audience just so I can... Even if I don't use the audience, just so I could understand the audience better and understand the positioning and A-B test the offer. So I would concurrently build the audience, even if I don't really use it. I have a question for you on that Loom video strategy. That worked for you?

I mean, I always start with building an audience just so I can... Even if I don't use the audience, just so I could understand the audience better and understand the positioning and A-B test the offer. So I would concurrently build the audience, even if I don't really use it. I have a question for you on that Loom video strategy. That worked for you?

Because if I'm getting a DM from Natalie Ellis, I'm opening that... But how important was the fact that people trust you? Or do you need a creator-type co-founder with something like this?

Because if I'm getting a DM from Natalie Ellis, I'm opening that... But how important was the fact that people trust you? Or do you need a creator-type co-founder with something like this?

Because if I'm getting a DM from Natalie Ellis, I'm opening that... But how important was the fact that people trust you? Or do you need a creator-type co-founder with something like this?

Totally. I think you don't really need the social capital. It obviously helps. You just have to... Your offer needs to be dialed. Your offer needs to be super dialed and you have to build the trust another way. So I just hired someone... who came personalized approach, like you said, loom, which by the way is the best for, you know, a two minute loom. And it was just like, Hey, I'm 23 years old.

Totally. I think you don't really need the social capital. It obviously helps. You just have to... Your offer needs to be dialed. Your offer needs to be super dialed and you have to build the trust another way. So I just hired someone... who came personalized approach, like you said, loom, which by the way is the best for, you know, a two minute loom. And it was just like, Hey, I'm 23 years old.

Totally. I think you don't really need the social capital. It obviously helps. You just have to... Your offer needs to be dialed. Your offer needs to be super dialed and you have to build the trust another way. So I just hired someone... who came personalized approach, like you said, loom, which by the way is the best for, you know, a two minute loom. And it was just like, Hey, I'm 23 years old.

I've done XYZ things. I think that I can help you in, you know, this category in this cat. It was, it was like growth and, um, just made it really easy for me. And I was like, okay, so it was $7,500. And I was like, okay, this is a random DM, but like, here's my credit card.

I've done XYZ things. I think that I can help you in, you know, this category in this cat. It was, it was like growth and, um, just made it really easy for me. And I was like, okay, so it was $7,500. And I was like, okay, this is a random DM, but like, here's my credit card.

I've done XYZ things. I think that I can help you in, you know, this category in this cat. It was, it was like growth and, um, just made it really easy for me. And I was like, okay, so it was $7,500. And I was like, okay, this is a random DM, but like, here's my credit card.

I mean, they're not. And on hiring, I actually review every single person that applies to late checkout. And I'd say 20% of the people that apply to late checkout, there's like a reason field. It's like, why do you want to join? And they say, the number one reason why they're applying for this job is to learn from late checkout or learn from Greg Eisenberg.

I mean, they're not. And on hiring, I actually review every single person that applies to late checkout. And I'd say 20% of the people that apply to late checkout, there's like a reason field. It's like, why do you want to join? And they say, the number one reason why they're applying for this job is to learn from late checkout or learn from Greg Eisenberg.

I mean, they're not. And on hiring, I actually review every single person that applies to late checkout. And I'd say 20% of the people that apply to late checkout, there's like a reason field. It's like, why do you want to join? And they say, the number one reason why they're applying for this job is to learn from late checkout or learn from Greg Eisenberg.

It's like, that's not why, oh, I'm going to go pay you $80,000 a year or $100,000 a year to just come and learn what we're doing. And then so you can just, in six months or nine months, just go and start your own version. No, that's not the right offer. The positioning should be, you've got this business. I think I'm uniquely able to help. Here's a couple ideas for you. And...

It's like, that's not why, oh, I'm going to go pay you $80,000 a year or $100,000 a year to just come and learn what we're doing. And then so you can just, in six months or nine months, just go and start your own version. No, that's not the right offer. The positioning should be, you've got this business. I think I'm uniquely able to help. Here's a couple ideas for you. And...

It's like, that's not why, oh, I'm going to go pay you $80,000 a year or $100,000 a year to just come and learn what we're doing. And then so you can just, in six months or nine months, just go and start your own version. No, that's not the right offer. The positioning should be, you've got this business. I think I'm uniquely able to help. Here's a couple ideas for you. And...

Yeah, totally. And I think two-minute looms. Just do a two-minute loom and get your background right. Get a microphone. Spend $50 or something on a microphone so you sound good. Be excited and write a script. Don't just like talk, you know. Oh, let me, yeah, I'm just going to talk. No, no, no, write a script. Write a script.

Yeah, totally. And I think two-minute looms. Just do a two-minute loom and get your background right. Get a microphone. Spend $50 or something on a microphone so you sound good. Be excited and write a script. Don't just like talk, you know. Oh, let me, yeah, I'm just going to talk. No, no, no, write a script. Write a script.