Greg Eisenberg

Totally. And that's another trend, right? Another way to think about business ideas is, you know, how do you sell peace of mind to different niches? Because that's another thing like shoulders to cry on. People will pay for peace of mind.

burn down and I'm not sure like there's not you're able to mitigate those risks you can sleep easier at night totally and I think from a you know how I'd grow this perspective I think there's so many stories like sad bad stories that you know someone forgot to I don't know file their tax return and they have all this interest or you know

burn down and I'm not sure like there's not you're able to mitigate those risks you can sleep easier at night totally and I think from a you know how I'd grow this perspective I think there's so many stories like sad bad stories that you know someone forgot to I don't know file their tax return and they have all this interest or you know

burn down and I'm not sure like there's not you're able to mitigate those risks you can sleep easier at night totally and I think from a you know how I'd grow this perspective I think there's so many stories like sad bad stories that you know someone forgot to I don't know file their tax return and they have all this interest or you know

someone you know some bad thing happened and you can just sell fear basically so you create uh instagram twitter whatever tick tock and you're just gonna be let me tell you the story of how xyz went from a 10 million dollar net worth to you know in debt a million dollars and you tell these stories and then it's like buy our product follow us for more of these stories oh yeah i think yeah that's what you do have you heard of johanna

someone you know some bad thing happened and you can just sell fear basically so you create uh instagram twitter whatever tick tock and you're just gonna be let me tell you the story of how xyz went from a 10 million dollar net worth to you know in debt a million dollars and you tell these stories and then it's like buy our product follow us for more of these stories oh yeah i think yeah that's what you do have you heard of johanna

someone you know some bad thing happened and you can just sell fear basically so you create uh instagram twitter whatever tick tock and you're just gonna be let me tell you the story of how xyz went from a 10 million dollar net worth to you know in debt a million dollars and you tell these stories and then it's like buy our product follow us for more of these stories oh yeah i think yeah that's what you do have you heard of johanna

No, tell me about it.

No, tell me about it.

No, tell me about it.

you know your normal life to-do list and then your parenting to-do list and they just take that whole thing away and i think that is a big trend and people are willing to pay for it and they've been able to make it really affordable too yeah it's really affordable it's 129 a month like i expected it to be way more yeah my guess is so they this is started by this is like a crack team so they this is started by um

you know your normal life to-do list and then your parenting to-do list and they just take that whole thing away and i think that is a big trend and people are willing to pay for it and they've been able to make it really affordable too yeah it's really affordable it's 129 a month like i expected it to be way more yeah my guess is so they this is started by this is like a crack team so they this is started by um

you know your normal life to-do list and then your parenting to-do list and they just take that whole thing away and i think that is a big trend and people are willing to pay for it and they've been able to make it really affordable too yeah it's really affordable it's 129 a month like i expected it to be way more yeah my guess is so they this is started by this is like a crack team so they this is started by um

johanna i guess is her name no yoki um and she she co-founded google x so she developed nest like the nest thermostat so she's smart she knows what she's doing she knows what she's doing my guess is they've raised tons of money i'm gonna check real quick it's really smart to just release people's mental load and in specific niches you could i could see this oh yeah tell me what you're finding

johanna i guess is her name no yoki um and she she co-founded google x so she developed nest like the nest thermostat so she's smart she knows what she's doing she knows what she's doing my guess is they've raised tons of money i'm gonna check real quick it's really smart to just release people's mental load and in specific niches you could i could see this oh yeah tell me what you're finding

johanna i guess is her name no yoki um and she she co-founded google x so she developed nest like the nest thermostat so she's smart she knows what she's doing she knows what she's doing my guess is they've raised tons of money i'm gonna check real quick it's really smart to just release people's mental load and in specific niches you could i could see this oh yeah tell me what you're finding

So first of all, they launched with a $249 membership. So they've actually cut it in half. And I wonder if it's the AI that's just making it a little more efficient. I personally wouldn't want, I think this is a great business. I don't know how much they've raised, but I'm guessing tens of millions.

So first of all, they launched with a $249 membership. So they've actually cut it in half. And I wonder if it's the AI that's just making it a little more efficient. I personally wouldn't want, I think this is a great business. I don't know how much they've raised, but I'm guessing tens of millions.

So first of all, they launched with a $249 membership. So they've actually cut it in half. And I wonder if it's the AI that's just making it a little more efficient. I personally wouldn't want, I think this is a great business. I don't know how much they've raised, but I'm guessing tens of millions.

I personally wouldn't want to compete with them because they've got an app that they've built and it just seems like they're subsidized. They're probably not making much money on that 129. But yeah, what could you unbundle from this to compete with them? That's a question. I don't know. I don't know the answer to that. But that's interesting and it's cool.