Greg Isenberg

Yeah, it makes sense. It's just like shots on, on, on goal. Right.

Yeah, it makes sense. It's just like shots on, on, on goal. Right.

Yeah, it makes sense. It's just like shots on, on, on goal. Right.

I'm Canadian, so I just think of things in hockey references. You just got to hit it top shelf. Exactly. So then you say the entire goal when working with your creator is to find a viral series because a video that goes viral once will go viral again. So can you talk more about the strategy and why this is the goal?

I'm Canadian, so I just think of things in hockey references. You just got to hit it top shelf. Exactly. So then you say the entire goal when working with your creator is to find a viral series because a video that goes viral once will go viral again. So can you talk more about the strategy and why this is the goal?

I'm Canadian, so I just think of things in hockey references. You just got to hit it top shelf. Exactly. So then you say the entire goal when working with your creator is to find a viral series because a video that goes viral once will go viral again. So can you talk more about the strategy and why this is the goal?

you need to have a format product fit. So don't, you know, this makes sense for you. Point of view, you have an essay due, if you're building Jenny AI, that makes complete sense. Now, if you would have done the, a guy drinks a cup of milk for every thousand followers he has, and then you're like, okay, sign up to Jenny AI, doesn't work, right? But maybe if you're like selling,

you need to have a format product fit. So don't, you know, this makes sense for you. Point of view, you have an essay due, if you're building Jenny AI, that makes complete sense. Now, if you would have done the, a guy drinks a cup of milk for every thousand followers he has, and then you're like, okay, sign up to Jenny AI, doesn't work, right? But maybe if you're like selling,

you need to have a format product fit. So don't, you know, this makes sense for you. Point of view, you have an essay due, if you're building Jenny AI, that makes complete sense. Now, if you would have done the, a guy drinks a cup of milk for every thousand followers he has, and then you're like, okay, sign up to Jenny AI, doesn't work, right? But maybe if you're like selling,

you know, milk, you have a milk company or something like that, or dairy company that might work. Right. So I think that, uh, you don't want to, you know, going viral for the sake of going viral is empty calories. You don't really want to do that. Like you have to, you want to go viral with, with a series, with a format, and then you want your product to, uh, to just buckle right in there.

you know, milk, you have a milk company or something like that, or dairy company that might work. Right. So I think that, uh, you don't want to, you know, going viral for the sake of going viral is empty calories. You don't really want to do that. Like you have to, you want to go viral with, with a series, with a format, and then you want your product to, uh, to just buckle right in there.

you know, milk, you have a milk company or something like that, or dairy company that might work. Right. So I think that, uh, you don't want to, you know, going viral for the sake of going viral is empty calories. You don't really want to do that. Like you have to, you want to go viral with, with a series, with a format, and then you want your product to, uh, to just buckle right in there.

Okay. So before we get into number two, influencer marketing, let's just go through this order of virality.

Okay. So before we get into number two, influencer marketing, let's just go through this order of virality.

Okay. So before we get into number two, influencer marketing, let's just go through this order of virality.

Beautiful. On point. On point. And very cool to see. POV, you have an essay due. That video series has generated 300 plus million views overall. Essentially the same video over and over, multiple times a week, consistently went viral. And one thing, you said that one video series made us half a million dollars. That's one point of it. It's made you half a million dollars in revenue.

Beautiful. On point. On point. And very cool to see. POV, you have an essay due. That video series has generated 300 plus million views overall. Essentially the same video over and over, multiple times a week, consistently went viral. And one thing, you said that one video series made us half a million dollars. That's one point of it. It's made you half a million dollars in revenue.

Beautiful. On point. On point. And very cool to see. POV, you have an essay due. That video series has generated 300 plus million views overall. Essentially the same video over and over, multiple times a week, consistently went viral. And one thing, you said that one video series made us half a million dollars. That's one point of it. It's made you half a million dollars in revenue.

But for every $1 of revenue, especially in the AI world, you're looking at at least 5, 10, 15, 20x of enterprise value to the business, which is insane, right? So if you bring in $100,000 of revenue, that might mean your company's worth 500,000. I mean, I'm making things up numbers, but it could be 500,000, a million, 1.5, two, right? So it's, it's, this is, this is a big deal.

But for every $1 of revenue, especially in the AI world, you're looking at at least 5, 10, 15, 20x of enterprise value to the business, which is insane, right? So if you bring in $100,000 of revenue, that might mean your company's worth 500,000. I mean, I'm making things up numbers, but it could be 500,000, a million, 1.5, two, right? So it's, it's, this is, this is a big deal.