Greg Isenberg

And there's no like SEO rug pull that can really happen. But, um, but I hear you. It's not highly scalable.

And there's no like SEO rug pull that can really happen. But, um, but I hear you. It's not highly scalable.

Well, I remember I was talking to one guy who's got a huge newsletter and he said, with one mention of Athletic Greens, I can make $50,000. And I was like, oh my God, that's kind of crazy. And I think affiliate has a bad reputation because...

Well, I remember I was talking to one guy who's got a huge newsletter and he said, with one mention of Athletic Greens, I can make $50,000. And I was like, oh my God, that's kind of crazy. And I think affiliate has a bad reputation because...

Well, I remember I was talking to one guy who's got a huge newsletter and he said, with one mention of Athletic Greens, I can make $50,000. And I was like, oh my God, that's kind of crazy. And I think affiliate has a bad reputation because...

You know, affiliate marketing is kind of like, hey, I'll go out and I'll make some cheesy ad and you'll click it because you want penis pills or something like that. And then I'll get a commission. That's like affiliate marketing OG version. When I think about affiliate marketing, I just think of it as capturing the money the advertiser would otherwise make.

You know, affiliate marketing is kind of like, hey, I'll go out and I'll make some cheesy ad and you'll click it because you want penis pills or something like that. And then I'll get a commission. That's like affiliate marketing OG version. When I think about affiliate marketing, I just think of it as capturing the money the advertiser would otherwise make.

You know, affiliate marketing is kind of like, hey, I'll go out and I'll make some cheesy ad and you'll click it because you want penis pills or something like that. And then I'll get a commission. That's like affiliate marketing OG version. When I think about affiliate marketing, I just think of it as capturing the money the advertiser would otherwise make.

So let's say that I have a newsletter with 100,000 subscribers and I'm charging $5,000 for an ad. We know the advertiser is making $20,000 off that ad or $10,000 off that ad if they're smarter. And I think it's just capturing more of that than what you would get paid up front. And you're taking a little more risk. So that's the way I think about affiliate.

So let's say that I have a newsletter with 100,000 subscribers and I'm charging $5,000 for an ad. We know the advertiser is making $20,000 off that ad or $10,000 off that ad if they're smarter. And I think it's just capturing more of that than what you would get paid up front. And you're taking a little more risk. So that's the way I think about affiliate.

So let's say that I have a newsletter with 100,000 subscribers and I'm charging $5,000 for an ad. We know the advertiser is making $20,000 off that ad or $10,000 off that ad if they're smarter. And I think it's just capturing more of that than what you would get paid up front. And you're taking a little more risk. So that's the way I think about affiliate.

I don't think that affiliate, if you have a newsletter, it all comes down to how much of a moat do you have around your audience? So if you're on Twitter, you're vulnerable to the algorithm, but it's free to post. But if you have a newsletter, it's direct to the consumer and you basically can keep pounding that as long as you want.

I don't think that affiliate, if you have a newsletter, it all comes down to how much of a moat do you have around your audience? So if you're on Twitter, you're vulnerable to the algorithm, but it's free to post. But if you have a newsletter, it's direct to the consumer and you basically can keep pounding that as long as you want.

I don't think that affiliate, if you have a newsletter, it all comes down to how much of a moat do you have around your audience? So if you're on Twitter, you're vulnerable to the algorithm, but it's free to post. But if you have a newsletter, it's direct to the consumer and you basically can keep pounding that as long as you want.

So I think if you're dependent on it and it's SEO vulnerable or algorithm vulnerable, then yeah, it's a bad business. But if you have this audience you've built for free, like you or me, it's kind of like, I see no downside as long as you're not doing something that's horrible. I recommend stuff on my newsletter and if it's an Amazon link, I'm like, yeah, why not?

So I think if you're dependent on it and it's SEO vulnerable or algorithm vulnerable, then yeah, it's a bad business. But if you have this audience you've built for free, like you or me, it's kind of like, I see no downside as long as you're not doing something that's horrible. I recommend stuff on my newsletter and if it's an Amazon link, I'm like, yeah, why not?

So I think if you're dependent on it and it's SEO vulnerable or algorithm vulnerable, then yeah, it's a bad business. But if you have this audience you've built for free, like you or me, it's kind of like, I see no downside as long as you're not doing something that's horrible. I recommend stuff on my newsletter and if it's an Amazon link, I'm like, yeah, why not?

I want to get paid for that, sure.

I want to get paid for that, sure.

I want to get paid for that, sure.