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The Startup Ideas Podcast

Build a $1M+ Solopreneur Business Using AI

16 Jan 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 16.614 Greg Isenberg

If you're a solopreneur or you want to be a solopreneur, if the idea of having a business 100% run by AI interests you, this is the episode for you. I brought on my friend Samuel and Samuel is really interesting because he's launched 100 companies in 10 years.

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Chapter 2: What steps should I take to choose the right offer for my AI-driven business?

17.235 - 30.733 Greg Isenberg

But what's even more interesting is a lot of those companies are completely powered by AI. Now, you know me, I'm more of a software guy, mobile apps, SaaS, that sort of thing. He's an e-commerce and info guy.

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Chapter 3: How can I use ChatGPT to write an eBook efficiently?

31.134 - 35.841 Greg Isenberg

But I think we can learn a lot from people like that. And in this episode, that's what he does.

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Chapter 4: What are the best tools for creating mockups for my product?

35.921 - 52.965 Greg Isenberg

He teaches me how to use Shopify, how to use ChatGPT, how to use HeyGen, and how to use all these things within the context of building an info product or building an e-commerce product. I got my creative juices flowing. So if I got mine, it probably will yours.

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Chapter 5: How do I find the right Shopify themes that convert well?

53.345 - 86.114 Greg Isenberg

Now, if you made it this far, would appreciate a like, a comment and subscribe because it lets me know I should be creating content like this in the future. And it gets you more high quality content in your feed. So win, win. Enjoy the episode and become a solopreneur today. We got Samuel Thompson on the pod. This guy has launched 100 companies in 10 years.

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Chapter 6: What strategies can I use to build a successful Shopify store?

86.174 - 97.151 Greg Isenberg

He's a capitalist on the internet. The guy is playing with AI all day long. And today he's promised to share a lot of sauce. Samuel, by the end of this episode, what are people going to get out of it?

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97.933 - 108.46 Samuel Thompson

You will know how to launch an info product using Foley AI and start making money selling that product via Facebook ads. In an hour.

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109.021 - 113.186 Greg Isenberg

In an hour or less. And the tools that we're using, just name them off.

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Chapter 7: What conversion rates should I aim for in my e-commerce business?

113.206 - 114.147 Greg Isenberg

What are all the tools?

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114.928 - 120.155 Samuel Thompson

Yeah, super, super quick. We're going to use ChatGPT out the box. We're going to use Shopify.

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Chapter 8: How can bonus gifts enhance the perceived value of my product?

121.236 - 131.108 Samuel Thompson

We're going to use Canva. We're going to hire somebody on Fiverr. And then Envato Elements to give us some mockups for our images.

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131.769 - 150.238 Greg Isenberg

Okay. Awesome. And I just want to give one caveat to the listener, which is that even if you don't want to launch an info product, this is going to help you launch an e-commerce business, a SaaS business, a mobile app business. Am I wrong on that? No, 100 percent. All right. Well, let's get into it.

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150.939 - 159.188 Samuel Thompson

Dope, dope. I mean, the first the first thing that I always think about is like, what are you going to sell? Right. And so a lot of that is it comes down to offer.

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160.934 - 181.997 Samuel Thompson

The one that we'll talk about today is this, you know, divorce book that really came from me getting married in a couple of months. And, you know, the wedding industry is humongous, right? Like everyone's selling, you know, on Etsy, you have planners and cards and like literally everything you can need on the wedding side. And it's super expensive.

181.977 - 201.568 Samuel Thompson

And as we were going through the process of planning our wedding, you know, I was looking at the stats and it's like, well, 50 percent of marriages end in divorce. And I was like, well, if the wedding market is huge, you know, the divorce market probably is like half the size. And so that's probably a massive market.

202.67 - 202.77

Yeah.

203.172 - 225.576 Samuel Thompson

Which those people are being advertised to a bunch of different ways, primarily by, you know, family law or divorce attorneys. And that's a service that's associated with this offer of like when you're divorced, all of that. But there's other things that you can offer, you know, info products or physical products or any of these other vehicles that you can run with.

225.996 - 248.803 Samuel Thompson

And I'm a big fan of like super low friction. And so an e-book became kind of the natural like, well, what if I just sold a book that helped people with this specific thing? It started super simple as like a really messy chat GPT generated book onto a prospective landing page that I made in an hour while watching the Laker game. Got a couple of sales early.

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