Greg Isenberg

a huge opportunity.

Original weird thinking, just like being weird is going to sell in 2026 and beyond because a lot of these LLMs are just, they're not good at being weird and you have a unique purview into life.

You've experienced certain things, so leaning into your weirdness and then proprietary data.

What is the premium stack in terms of what are people going to value the most in an AI world is something that I'm thinking a lot about.

And I think that the most premium is going to be human-made.

I don't know if you saw the Porsche campaign where they did a 100% human-made ad campaign.

So it was like a race to establish an AI-free logo.

I could see that luxury brands are going to lean into human-made and no AI involved.

Think of certification labels like organic for food, right?

No AI.

So that's just something to think about in terms of ideas for building stuff.

The premium would be AI-assisted but human-led.

So having some human in the loop I think is going to be seen as premium in the AI age.

So you get human taste with AI speed.

And then I think a commodity from a perception perspective will be like, I'm buying just a fully AI service.

And then I think there's sort of a race to zero pricing in some categories.

I mentioned that I was interested in incubating and investing in basically IRL stuff.

The reason why is when digital is infinite and AI-generated scarcity shifts to physical presence with other humans.

I think things like karaoke bars, escape rooms, immersive theater, co-working...

Live music, this whole experience economy is already here and accelerating.