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Greg Isenberg

๐Ÿ‘ค Speaker
15610 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
23 AI Trends keeping me up at night

Because you can run it with agents and your team needs to be so small from a cost perspective, it could only be you, right?

The Startup Ideas Podcast
23 AI Trends keeping me up at night

Then I just think that there's this like,

The Startup Ideas Podcast
23 AI Trends keeping me up at night

where you create these micro-monopoly math.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

I'll go through what I mean by this.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

Let's say you have a 5,000 engaged niche audience, you build a custom app, maybe it's in 48 hours.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

If you have an audience or if you have a newsletter or something, you can get to 100 customers at $50 a month.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

But then you're running the business with agents.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

And then you're making about $60,000 of profit for one person, which is incredible.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

And then you can go and incubate multiple of these and expand this one.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

So yes, you do need to get 100 customers at $50 a month.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

And that's why I believe building media and building content and understanding how to build a machine that creates high quality meta ads is really helpful here.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

So even if you don't have an audience, you can pay for them.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

And yeah, it's going to cut into your profits, but so be it.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

One thing that I've been pretty optimistic up until now

The Startup Ideas Podcast
23 AI Trends keeping me up at night

But I will say one thing that kind of freaks me out is the agent attack surface.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

I'm sure you've heard of prompt injections, things like poison context windows, malicious MCP service, agent-to-agent manipulation, permission escalation, compromised training data.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

Basically, because we're giving access to so much through our AI agents,

The Startup Ideas Podcast
23 AI Trends keeping me up at night

I would be lying to you if I said this didn't freak me out, that bad things are going to happen.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

And I think bad things are going to happen.

The Startup Ideas Podcast
23 AI Trends keeping me up at night

I think that cybersecurity hasn't caught up to how fast we're moving in this AI agent world.