Greg Isenberg

And then you see all these people and their big smiles and you really get to know the team.

But the future ghost team might be just a couple people and a bunch of AI agents, sales agents, content agents, customer support agents.

And those are, maybe you name them.

Maybe they have personalities.

Maybe you end up even creating images for who these people are.

And eventually they're going to talk back to you, right?

They're going to be able to video chat you.

They're going to be able to send you voice notes.

It's going to be exactly, well not exactly, but it's going to be in the ballpark of working with a human being.

So it's just this whole idea of ghost team org chart, I mean...

As a person who's building a holding company and incubating businesses, I think there's going to be a lot more holding companies because you're going to own a bunch of AI native agent businesses in similar niches or the same niche and you're going to have these ghost teams running it.

So I remember Kevin Kelly talking about the 100 true or the 1,000 true fans.

And if you're listening to this, you probably have heard of that.

But I think that it's not necessarily 1,000 true fans anymore in the AI age.

And this is something I've been thinking about.

I think it's more like the 100 true fans.

Because agents are cutting your costs so dramatically that 100 people paying you is a real business.

And because of the fact that you can build software and charge $1,000 a month,

or $500 a month because they are doing the work of potentially human beings, then there's a way to build a huge business there.

Also, they don't even need to pay you that much, right?