Greg Isenberg

TikTok has some like evergreen longevity of content, but by the time we launched this podcast, actually it'll be January 15th. So it'll still be live. But, um, Yes, I hear you. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas.

TikTok has some like evergreen longevity of content, but by the time we launched this podcast, actually it'll be January 15th. So it'll still be live. But, um, Yes, I hear you. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas.

TikTok has some like evergreen longevity of content, but by the time we launched this podcast, actually it'll be January 15th. So it'll still be live. But, um, Yes, I hear you. Quick break in the pod to tell you a little bit about Startup Empire. So Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas.

Now they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is.

Now they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is.

Now they're looking for content to help accelerate that. They're looking for potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what Startup Empire is.

And it's for people who want to start a startup but are looking for ideas. or it's for people who have a startup, but just they're not seeing the traction that they need. So you can check out the link to StartupEmpire.co in the description. My question to, I'm just looking at this, I'm like, yeah, I buy that videos are digital assets.

And it's for people who want to start a startup but are looking for ideas. or it's for people who have a startup, but just they're not seeing the traction that they need. So you can check out the link to StartupEmpire.co in the description. My question to, I'm just looking at this, I'm like, yeah, I buy that videos are digital assets.

And it's for people who want to start a startup but are looking for ideas. or it's for people who have a startup, but just they're not seeing the traction that they need. So you can check out the link to StartupEmpire.co in the description. My question to, I'm just looking at this, I'm like, yeah, I buy that videos are digital assets.

But when I think about making content for myself, one of the things I've noticed is if I newsjack, meaning if I create a video that is based on some news event. Like TikTok is shutting down, here's the five things you need to do. Those videos end up outperforming by two, three, four, five X. So how should people think about newsjacking timely content versus what you call evergreen content?

But when I think about making content for myself, one of the things I've noticed is if I newsjack, meaning if I create a video that is based on some news event. Like TikTok is shutting down, here's the five things you need to do. Those videos end up outperforming by two, three, four, five X. So how should people think about newsjacking timely content versus what you call evergreen content?

But when I think about making content for myself, one of the things I've noticed is if I newsjack, meaning if I create a video that is based on some news event. Like TikTok is shutting down, here's the five things you need to do. Those videos end up outperforming by two, three, four, five X. So how should people think about newsjacking timely content versus what you call evergreen content?

And could newsjack content become evergreen content?

And could newsjack content become evergreen content?

And could newsjack content become evergreen content?

Yeah. Yeah. And also sometimes I've noticed that there'd be these videos that actually I thought were timely at the time.

Yeah. Yeah. And also sometimes I've noticed that there'd be these videos that actually I thought were timely at the time.

Yeah. Yeah. And also sometimes I've noticed that there'd be these videos that actually I thought were timely at the time.

weren't timely and then like six months later and just become timely or become more timely you know what i mean it's just like i think of a i think of a youtube video and i'm curious your perspective on this i think of a youtube video is like a bet and i'm just like okay i'm putting this out there and the time scale for me is two years

weren't timely and then like six months later and just become timely or become more timely you know what i mean it's just like i think of a i think of a youtube video and i'm curious your perspective on this i think of a youtube video is like a bet and i'm just like okay i'm putting this out there and the time scale for me is two years