Greg Isenberg

And they need to be multi-billion dollar companies. But I expect to do more of that. Oh, and by the way, Late Checkout Agency, we actually kind of rebranded to LCA. I don't know if it was a good thing, honestly. I don't know if we should have just kept it Late Checkout Agency or just call it LCA. We did a whole rebranding thing, effort. It's definitely fun to rebrand, but did we need to do it?

And they need to be multi-billion dollar companies. But I expect to do more of that. Oh, and by the way, Late Checkout Agency, we actually kind of rebranded to LCA. I don't know if it was a good thing, honestly. I don't know if we should have just kept it Late Checkout Agency or just call it LCA. We did a whole rebranding thing, effort. It's definitely fun to rebrand, but did we need to do it?

Does Late Checkout Agency, is that a better name? I'm starting to get used to LCA, but I do notice that people still call us Late Checkout or Late Checkout Agency. I don't know. That's a, that's a question mark. That's me being real with you. This is me having that friend to friend conversation. Uh, who knows there, but, uh, okay. Next business update is boring.

Does Late Checkout Agency, is that a better name? I'm starting to get used to LCA, but I do notice that people still call us Late Checkout or Late Checkout Agency. I don't know. That's a, that's a question mark. That's me being real with you. This is me having that friend to friend conversation. Uh, who knows there, but, uh, okay. Next business update is boring.

Does Late Checkout Agency, is that a better name? I'm starting to get used to LCA, but I do notice that people still call us Late Checkout or Late Checkout Agency. I don't know. That's a, that's a question mark. That's me being real with you. This is me having that friend to friend conversation. Uh, who knows there, but, uh, okay. Next business update is boring.

So boring marketing, the end of 2023, we had started to scale it. I was doing millions of dollars a year of revenue, AI assisted SEO. Um, And it continues to do that. It continues to scale. We're starting to use a lot more agents. The implementation of boringmarketing.com has a lot more agents and a lot more AI, a lot more proprietary technology that we built.

So boring marketing, the end of 2023, we had started to scale it. I was doing millions of dollars a year of revenue, AI assisted SEO. Um, And it continues to do that. It continues to scale. We're starting to use a lot more agents. The implementation of boringmarketing.com has a lot more agents and a lot more AI, a lot more proprietary technology that we built.

So boring marketing, the end of 2023, we had started to scale it. I was doing millions of dollars a year of revenue, AI assisted SEO. Um, And it continues to do that. It continues to scale. We're starting to use a lot more agents. The implementation of boringmarketing.com has a lot more agents and a lot more AI, a lot more proprietary technology that we built.

What you're going to get from us in 2025 is just more tools that you can use on your own. So you won't need to you won't need to sign up to the service to actually get the amazing result of boringmarketing.com. That was one of the key insights, I guess, for 2024. Some people have their own SEO teams or have their own marketing teams and are just like, I just want to implement myself.

What you're going to get from us in 2025 is just more tools that you can use on your own. So you won't need to you won't need to sign up to the service to actually get the amazing result of boringmarketing.com. That was one of the key insights, I guess, for 2024. Some people have their own SEO teams or have their own marketing teams and are just like, I just want to implement myself.

What you're going to get from us in 2025 is just more tools that you can use on your own. So you won't need to you won't need to sign up to the service to actually get the amazing result of boringmarketing.com. That was one of the key insights, I guess, for 2024. Some people have their own SEO teams or have their own marketing teams and are just like, I just want to implement myself.

And it's like, okay, great. We're unbundling a lot of the products. In early 2025, you'll see some cool stuff there. We also launched BoringAds.com. So boringads.com is crushing it, absolutely crushing it. And it's the same idea, which is AI-assisted for creative and the best possible ads. Because the reality is...

And it's like, okay, great. We're unbundling a lot of the products. In early 2025, you'll see some cool stuff there. We also launched BoringAds.com. So boringads.com is crushing it, absolutely crushing it. And it's the same idea, which is AI-assisted for creative and the best possible ads. Because the reality is...

And it's like, okay, great. We're unbundling a lot of the products. In early 2025, you'll see some cool stuff there. We also launched BoringAds.com. So boringads.com is crushing it, absolutely crushing it. And it's the same idea, which is AI-assisted for creative and the best possible ads. Because the reality is...

meta and a lot of the platforms, they do a good enough job at actually managing it. But it's like, how do you actually analyze the best industry and competitive ads to find winning creative strategies fast? And I think it's really, really starting to pay off and work. We spent $100 million in ad spend. We've scaled billion-dollar brands in 2024. this is going to be a killer business.

meta and a lot of the platforms, they do a good enough job at actually managing it. But it's like, how do you actually analyze the best industry and competitive ads to find winning creative strategies fast? And I think it's really, really starting to pay off and work. We spent $100 million in ad spend. We've scaled billion-dollar brands in 2024. this is going to be a killer business.

meta and a lot of the platforms, they do a good enough job at actually managing it. But it's like, how do you actually analyze the best industry and competitive ads to find winning creative strategies fast? And I think it's really, really starting to pay off and work. We spent $100 million in ad spend. We've scaled billion-dollar brands in 2024. this is going to be a killer business.

It already is a killer business, but I wouldn't be surprised if boring ads becomes bigger than boring marketing. You'll see the same sort of approach, which is we start with consulting to figure out the problem. Then we build technology to optimize our workflows to be ahead of everyone else. Then we We sell that into our consulting clients. They start getting really good results.

It already is a killer business, but I wouldn't be surprised if boring ads becomes bigger than boring marketing. You'll see the same sort of approach, which is we start with consulting to figure out the problem. Then we build technology to optimize our workflows to be ahead of everyone else. Then we We sell that into our consulting clients. They start getting really good results.

It already is a killer business, but I wouldn't be surprised if boring ads becomes bigger than boring marketing. You'll see the same sort of approach, which is we start with consulting to figure out the problem. Then we build technology to optimize our workflows to be ahead of everyone else. Then we We sell that into our consulting clients. They start getting really good results.