Greg Isenberg

I think that a crypto allocation of 2% is healthy. And also in my private equity investments, call it another 2% or 3% is in crypto funds there as well. So for all the crypto heads who are like, I can't believe you're so low investment in crypto, I think I probably have a 5% allocation in total. which I don't think is crazy. So that's my wealth breakdown 2024.

And I don't really think I'll make huge differences in 2025. Maybe just add to those positions as I get more information. Okay, business updates. Late checkout agency, which is our...

And I don't really think I'll make huge differences in 2025. Maybe just add to those positions as I get more information. Okay, business updates. Late checkout agency, which is our...

And I don't really think I'll make huge differences in 2025. Maybe just add to those positions as I get more information. Okay, business updates. Late checkout agency, which is our...

design agency that builds new products uh for for the biggest brands in the world from you know shopify to nike to dropbox um had a great year it had an absolutely great year and i think we really hit our stride especially as you know we've we've designed some of the the biggest ai products um because people were coming to us and and you know years ago literally and saying hey like

design agency that builds new products uh for for the biggest brands in the world from you know shopify to nike to dropbox um had a great year it had an absolutely great year and i think we really hit our stride especially as you know we've we've designed some of the the biggest ai products um because people were coming to us and and you know years ago literally and saying hey like

design agency that builds new products uh for for the biggest brands in the world from you know shopify to nike to dropbox um had a great year it had an absolutely great year and i think we really hit our stride especially as you know we've we've designed some of the the biggest ai products um because people were coming to us and and you know years ago literally and saying hey like

We're Dropbox and we're looking for a new AI product and we want to build a new AI product so we would build it for them. We would design it for them. We would help them to think through a lot of these things. I would say there that it was a good year. The lesson there I think is, especially with agencies in general, is you do need a niche down. I feel like we found

We're Dropbox and we're looking for a new AI product and we want to build a new AI product so we would build it for them. We would design it for them. We would help them to think through a lot of these things. I would say there that it was a good year. The lesson there I think is, especially with agencies in general, is you do need a niche down. I feel like we found

We're Dropbox and we're looking for a new AI product and we want to build a new AI product so we would build it for them. We would design it for them. We would help them to think through a lot of these things. I would say there that it was a good year. The lesson there I think is, especially with agencies in general, is you do need a niche down. I feel like we found

our two niches in 2024, which is building new products. I call them community-based products. So what is a community-based product? It's like, we'll basically go into your community and build them a website, an app, a new product that really speaks to that community, that drives revenue and drives word of mouth. And then just AI interfaces. We've become known as an AI interface agency.

our two niches in 2024, which is building new products. I call them community-based products. So what is a community-based product? It's like, we'll basically go into your community and build them a website, an app, a new product that really speaks to that community, that drives revenue and drives word of mouth. And then just AI interfaces. We've become known as an AI interface agency.

our two niches in 2024, which is building new products. I call them community-based products. So what is a community-based product? It's like, we'll basically go into your community and build them a website, an app, a new product that really speaks to that community, that drives revenue and drives word of mouth. And then just AI interfaces. We've become known as an AI interface agency.

And we are just booked up. We are so, so booked up. We'll probably do more partnering with some of the big AI companies and just basically take some cash and some equity as a part of those deals. So we did a little bit of that in 2024 and we'll continue to do that in 2025. And what's really cool about that is

And we are just booked up. We are so, so booked up. We'll probably do more partnering with some of the big AI companies and just basically take some cash and some equity as a part of those deals. So we did a little bit of that in 2024 and we'll continue to do that in 2025. And what's really cool about that is

And we are just booked up. We are so, so booked up. We'll probably do more partnering with some of the big AI companies and just basically take some cash and some equity as a part of those deals. So we did a little bit of that in 2024 and we'll continue to do that in 2025. And what's really cool about that is

The costs are covered, and then you basically just get upside in these really, really fast-growing businesses. They're not even startups at this point. And then you just build that portfolio, and I'm very excited about that. I don't think a lot of people are doing... equity for services. And we're very specific on there's only a few companies in the world that we'll do it with.

The costs are covered, and then you basically just get upside in these really, really fast-growing businesses. They're not even startups at this point. And then you just build that portfolio, and I'm very excited about that. I don't think a lot of people are doing... equity for services. And we're very specific on there's only a few companies in the world that we'll do it with.

The costs are covered, and then you basically just get upside in these really, really fast-growing businesses. They're not even startups at this point. And then you just build that portfolio, and I'm very excited about that. I don't think a lot of people are doing... equity for services. And we're very specific on there's only a few companies in the world that we'll do it with.

And they need to be multi-billion dollar companies. But I expect to do more of that. Oh, and by the way, Late Checkout Agency, we actually kind of rebranded to LCA. I don't know if it was a good thing, honestly. I don't know if we should have just kept it Late Checkout Agency or just call it LCA. We did a whole rebranding thing, effort. It's definitely fun to rebrand, but did we need to do it?