Greg Isenberg

So I actually went to the LinkedIn office and I asked them, how can I put links in my content such that I can get people to click things? Because what is the point of creating content if you're not going to be able to get people to sign up to the things that you want them to sign up to? And by the way, side note, Twitter sucks right now.

So I actually went to the LinkedIn office and I asked them, how can I put links in my content such that I can get people to click things? Because what is the point of creating content if you're not going to be able to get people to sign up to the things that you want them to sign up to? And by the way, side note, Twitter sucks right now.

So I actually went to the LinkedIn office and I asked them, how can I put links in my content such that I can get people to click things? Because what is the point of creating content if you're not going to be able to get people to sign up to the things that you want them to sign up to? And by the way, side note, Twitter sucks right now.

Like, yes, you can get a lot of impressions, but once you put that link in there, your post is going nowhere. So what the LinkedIn team told me is that if you post something that gets more than 150 likes, 200 likes, after four hours, if you put the link at the bottom of the post, you will not be suppressed by the LinkedIn algorithm. So you edit the post? You edit the post.

Like, yes, you can get a lot of impressions, but once you put that link in there, your post is going nowhere. So what the LinkedIn team told me is that if you post something that gets more than 150 likes, 200 likes, after four hours, if you put the link at the bottom of the post, you will not be suppressed by the LinkedIn algorithm. So you edit the post? You edit the post.

Like, yes, you can get a lot of impressions, but once you put that link in there, your post is going nowhere. So what the LinkedIn team told me is that if you post something that gets more than 150 likes, 200 likes, after four hours, if you put the link at the bottom of the post, you will not be suppressed by the LinkedIn algorithm. So you edit the post? You edit the post.

And by the way, this is all going back to what we just learned about delegation. This is all things that you can delegate, just create SOPs around, which I do. I barely log into LinkedIn like you. So to answer your question, I'm obsessed with lead magnets. And we talked a little bit about lead magnets in my workshop for those of you there.

And by the way, this is all going back to what we just learned about delegation. This is all things that you can delegate, just create SOPs around, which I do. I barely log into LinkedIn like you. So to answer your question, I'm obsessed with lead magnets. And we talked a little bit about lead magnets in my workshop for those of you there.

And by the way, this is all going back to what we just learned about delegation. This is all things that you can delegate, just create SOPs around, which I do. I barely log into LinkedIn like you. So to answer your question, I'm obsessed with lead magnets. And we talked a little bit about lead magnets in my workshop for those of you there.

But the mistake that entrepreneurs, many entrepreneurs make around creating websites nowadays is They get strangers to come to the website, and it's all about buy my product. But people don't come to your website to buy your product. They come there to learn. They come there to do, I call it a primary task. They have some primary task of why they're going to the website.

But the mistake that entrepreneurs, many entrepreneurs make around creating websites nowadays is They get strangers to come to the website, and it's all about buy my product. But people don't come to your website to buy your product. They come there to learn. They come there to do, I call it a primary task. They have some primary task of why they're going to the website.

But the mistake that entrepreneurs, many entrepreneurs make around creating websites nowadays is They get strangers to come to the website, and it's all about buy my product. But people don't come to your website to buy your product. They come there to learn. They come there to do, I call it a primary task. They have some primary task of why they're going to the website.

So the example I used yesterday was, if you're going to Ford.com, you might not want to buy a Ford Expedition, but you might be there to learn about EVs. You might be there to just see pretty pictures of a red Mustang. So you make the link magnet. So what I do is I try to figure out what are the things that I want people to do. And I create multiple lead magnets every single month.

So the example I used yesterday was, if you're going to Ford.com, you might not want to buy a Ford Expedition, but you might be there to learn about EVs. You might be there to just see pretty pictures of a red Mustang. So you make the link magnet. So what I do is I try to figure out what are the things that I want people to do. And I create multiple lead magnets every single month.

So the example I used yesterday was, if you're going to Ford.com, you might not want to buy a Ford Expedition, but you might be there to learn about EVs. You might be there to just see pretty pictures of a red Mustang. So you make the link magnet. So what I do is I try to figure out what are the things that I want people to do. And I create multiple lead magnets every single month.

I link them in my LinkedIn posts. And then I nurture those people. And so I have people interested. For example, I have a lead magnet around a database of startup ideas. 5,000 people have downloaded that in the last 30 days from LinkedIn. Now I have those 5,000 people interested in startup ideas. I don't know what I'm going to sell them. But at some point, I could sell them something.

I link them in my LinkedIn posts. And then I nurture those people. And so I have people interested. For example, I have a lead magnet around a database of startup ideas. 5,000 people have downloaded that in the last 30 days from LinkedIn. Now I have those 5,000 people interested in startup ideas. I don't know what I'm going to sell them. But at some point, I could sell them something.

I link them in my LinkedIn posts. And then I nurture those people. And so I have people interested. For example, I have a lead magnet around a database of startup ideas. 5,000 people have downloaded that in the last 30 days from LinkedIn. Now I have those 5,000 people interested in startup ideas. I don't know what I'm going to sell them. But at some point, I could sell them something.

And now I have them segmented in ConvertKit. That's how it works.

And now I have them segmented in ConvertKit. That's how it works.