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The Startup Ideas Podcast

Claude Code built me a $273/Day online directory

16 Feb 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.301 - 12.2 Greg Isenberg

So you want to start a startup that does anywhere between $2,000 and $10,000 a month passive revenue, something that only you have to work on 10, 15, 20 minutes a week, but you don't have a lot of money to start.

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Chapter 2: What will you learn about building online directories with Claude Code?

12.741 - 17.989 Greg Isenberg

Maybe you have $200, $500, $1,000. Well, what kind of business would you start?

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Chapter 3: How did the funeral home directory monetize its traffic?

18.138 - 24.946 Greg Isenberg

I would recommend an online directory. A directory is basically a website with a bunch of different links and data.

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Chapter 4: What are the monetization strategies for a senior living directory?

25.586 - 46.93 Greg Isenberg

And in this episode, I talk about how you can use Cloud Code to actually build an online directory that is going to get traffic on autopilot. And I brought on Frey and Frey is Mr. Directory. And he shows us step-by-step how to use Cloud Code to create a very big directory.

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Chapter 5: What makes GasBuddy a successful crowdsourced gas price directory?

47.416 - 62.054 Greg Isenberg

I really enjoyed having him just take us through the entire process. What are the prompts he uses? How to think about data enrichment? How do you think about cleaning the data so that you can create an online directory that generates traffic every single day?

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Chapter 6: How can you build a luxury restroom trailer directory in under $250?

62.735 - 82.438 Greg Isenberg

Now, I know what some people are thinking. They're thinking, that's really boring. An online directory? Come on. I want to build a mobile app. I want to build a SaaS product. But what they miss is that building an online directory is going to get you thousands of visitors on autopilot. And once you have that, then go and vibe code a SaaS product.

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Chapter 7: What are the seven steps to effectively scrape and verify data for directories?

82.558 - 105.635 Greg Isenberg

Then go and vibe code an app. In the beginning of this episode, we share multiple examples of people making millions of dollars a year using online directories. And some of them have apps that go with it too. So, This is an incredibly important yet boring episode of the podcast, but those who stick to the end I think are going to have an unfair advantage.

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106.256 - 132.267 Greg Isenberg

I totally recommend you take this link and share it with a friend because this is alpha that is not shared anywhere else on the planet. You're in for a treat. Enjoy this episode with Frey. It is a treat because we have Frey on the pod. By the end of this episode, what are people going to get out of it?

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132.398 - 153.729 Frey Chu

Yeah, thanks for having me on, by the way, Greg. Yeah, by the end, I really want people to have a solid understanding of how to use Cloud Code to build AI-coded directories with an emphasis on what I think is the hardest part, which is getting the valuable data. And we're going to go deep on that. But first, I think it's only fair we run it back.

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153.97 - 174.32 Frey Chu

The last time I was on the pod, we played a game where I showed you a few cool directories, and you guessed the traffic. So... If you're down, I'll share three cool directories. And if you want, you can try to guess the way that these monetize as well, just because I think that'd be pretty fun. So I'll go ahead and share my screen and we can dive into it.

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Chapter 8: Is building a directory still worth it in 2026?

175.602 - 179.528 Greg Isenberg

Let's do it. I can't say no to a game. Frey, you know that.

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181.19 - 197.6 Frey Chu

All right. So the first one is parting.com. And we can see it's a funeral home directory. This is kind of what it looks like. Click around. And how much traffic do you think that this website makes?

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198.521 - 220.053 Greg Isenberg

Well, it does say it's the number one. If you go back to the homepage, I think it says the number one funeral home comparison website for price and quality. I'm going to guess it gets at least 100,000 visits a month. That is a solid guess.

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220.073 - 244.801 Frey Chu

Let's take a look. All right. All right. 61,000 organic monthly visitors. So pretty close. And what's really cool about this directory, I'll kind of share a little bit. about this one is... By the way, any guesses on how this might monetize? I'm just curious before I go into this. Well, two things.

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245.182 - 256.172 Greg Isenberg

I did see some ads pop up, but I don't think that's where they're getting the bulk of the revenue. I would say it's a lead gen directory, so they sell leads to funeral homes.

257.533 - 283.062 Frey Chu

Yeah, that is partially it. Definitely the ads don't make up the bulk of the revenue, so... This is reported due over a million dollars a year in revenue. There are some quotes that go up to five million dollars, but they even raised money. They raised one point five million dollars in twenty twenty one. But the bulk of their money actually comes from a software. And if we look at.

284.206 - 312.269 Frey Chu

Parting Pro, this is kind of their vertical SaaS that they offer for cremation arrangement software for funeral homes. What's really interesting about this is this software just helps them do things like drop shipping urns. That's a thing. And then it's kind of got an agency backend where they just help you create the website and then do online marketing. basically lead generation.

313.05 - 334.671 Frey Chu

And I think we talked about this last time, but I still believe that building a directory and creating a micro SaaS or vertical SaaS is a super solid way to go about it. And with Cloud Code, it's never been easier. But the agency directory combo is a potent one. And I see it all the time. Some of the biggest directories that I know monetize this way.

335.472 - 355.24 Frey Chu

But yeah, this is what's bringing in the majority of it. So Yeah, that's the first one. Solid guess. Let's move on to the second one. Drag it over here. This one's called a place for mom dot com and senior living. Massive industry. What are your thoughts on this one?

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