Greg McKeown

Because that's the mindset. Because we really genuinely believe maximum effort equals maximum results. Okay, well, they don't. They pause, they pace it still, takes them three days, they get to the South Pole, they've beaten the British team by more than 20 days. That's not what should happen. Every insecure overachiever knows that's not what should happen.

Because that's the mindset. Because we really genuinely believe maximum effort equals maximum results. Okay, well, they don't. They pause, they pace it still, takes them three days, they get to the South Pole, they've beaten the British team by more than 20 days. That's not what should happen. Every insecure overachiever knows that's not what should happen.

Because that's the mindset. Because we really genuinely believe maximum effort equals maximum results. Okay, well, they don't. They pause, they pace it still, takes them three days, they get to the South Pole, they've beaten the British team by more than 20 days. That's not what should happen. Every insecure overachiever knows that's not what should happen.

That's not how the world works and yet it is. Eventually, the British team make it there as well, but they're so burned out, not one of them make it home alive to England. They all die on what would have been the journey home, whereas in the Norwegian team, their approach allowed them to make the non-trivial 16,000-mile journey home. When I read the biography of this, The Race to the Poles,

That's not how the world works and yet it is. Eventually, the British team make it there as well, but they're so burned out, not one of them make it home alive to England. They all die on what would have been the journey home, whereas in the Norwegian team, their approach allowed them to make the non-trivial 16,000-mile journey home. When I read the biography of this, The Race to the Poles,

That's not how the world works and yet it is. Eventually, the British team make it there as well, but they're so burned out, not one of them make it home alive to England. They all die on what would have been the journey home, whereas in the Norwegian team, their approach allowed them to make the non-trivial 16,000-mile journey home. When I read the biography of this, The Race to the Poles,

The biographer chooses to describe the progress being made by the Norwegian team with words I find, even to this moment, outrageous. He said they made progress with, this is his words, without particular effort. I mean, what can you say? What can you say about that? It almost knocked me off my chair when I read the words.

The biographer chooses to describe the progress being made by the Norwegian team with words I find, even to this moment, outrageous. He said they made progress with, this is his words, without particular effort. I mean, what can you say? What can you say about that? It almost knocked me off my chair when I read the words.

The biographer chooses to describe the progress being made by the Norwegian team with words I find, even to this moment, outrageous. He said they made progress with, this is his words, without particular effort. I mean, what can you say? What can you say about that? It almost knocked me off my chair when I read the words.

I mean, I'm in the middle of writing Effortless, so it supports the case I'm making, but it's still an outrageous moment. It's the most arduous physical challenge known to humanity. That's why it was so exciting. That's why people were trying to do it. And yet their progress was defined, of course, not no effort, but that that wasn't the distinguishing quality of their advancement.

I mean, I'm in the middle of writing Effortless, so it supports the case I'm making, but it's still an outrageous moment. It's the most arduous physical challenge known to humanity. That's why it was so exciting. That's why people were trying to do it. And yet their progress was defined, of course, not no effort, but that that wasn't the distinguishing quality of their advancement.

I mean, I'm in the middle of writing Effortless, so it supports the case I'm making, but it's still an outrageous moment. It's the most arduous physical challenge known to humanity. That's why it was so exciting. That's why people were trying to do it. And yet their progress was defined, of course, not no effort, but that that wasn't the distinguishing quality of their advancement.

And in that, I think there is something so real to challenge the thinking that has been absorbed, swallowed almost through the pores of our skin if we're interested in success and achievement. that we have to be going beyond the max. When no one is admitting that when you go beyond the max, what's actually happening is that you're setting yourself up for the bust. No one's talking about the bust.

And in that, I think there is something so real to challenge the thinking that has been absorbed, swallowed almost through the pores of our skin if we're interested in success and achievement. that we have to be going beyond the max. When no one is admitting that when you go beyond the max, what's actually happening is that you're setting yourself up for the bust. No one's talking about the bust.

And in that, I think there is something so real to challenge the thinking that has been absorbed, swallowed almost through the pores of our skin if we're interested in success and achievement. that we have to be going beyond the max. When no one is admitting that when you go beyond the max, what's actually happening is that you're setting yourself up for the bust. No one's talking about the bust.

I'm training right now for an Ironman and there's literally a way that you can track your sort of actual power over time. And yet you wish it was higher than it is. And there are things you can do to push that number up over a long period of time, but it's what you have. And so the reason you want to know this is that when you actually do the Ironman,

I'm training right now for an Ironman and there's literally a way that you can track your sort of actual power over time. And yet you wish it was higher than it is. And there are things you can do to push that number up over a long period of time, but it's what you have. And so the reason you want to know this is that when you actually do the Ironman,

I'm training right now for an Ironman and there's literally a way that you can track your sort of actual power over time. And yet you wish it was higher than it is. And there are things you can do to push that number up over a long period of time, but it's what you have. And so the reason you want to know this is that when you actually do the Ironman,

You never want to be above your average in the entire race. Because every time you think you're, oh, look, I'm making all this progress. See, look at me. I'm passing people. This is what I need. It's like, no, what you're doing is making yourself slower later. You're drawing from a tank. What's that? Yeah, you're drawing from the tank. Right, exactly.

You never want to be above your average in the entire race. Because every time you think you're, oh, look, I'm making all this progress. See, look at me. I'm passing people. This is what I need. It's like, no, what you're doing is making yourself slower later. You're drawing from a tank. What's that? Yeah, you're drawing from the tank. Right, exactly.