Greg McKeown

And I thought that was pretty brilliant. prescient of him, showed a pretty strong degree of foresight to not just become a function of the machine. And that's basically what I think it is, is that as you're moving up the levels, you're building a machine that's going to produce the thing you want, to produce the success.

And I thought that was pretty brilliant. prescient of him, showed a pretty strong degree of foresight to not just become a function of the machine. And that's basically what I think it is, is that as you're moving up the levels, you're building a machine that's going to produce the thing you want, to produce the success.

And building that system, I think, is key to getting from zero to one and even beyond. But there's a certain point at which the machine is working so well, it's like who's serving who? Did I become... The cog, you know, am I now the node in the system I built and I'm just answering to it or am I still the creator? And the gravitational pull of success is so strong that it is harder to escape it.

And building that system, I think, is key to getting from zero to one and even beyond. But there's a certain point at which the machine is working so well, it's like who's serving who? Did I become... The cog, you know, am I now the node in the system I built and I'm just answering to it or am I still the creator? And the gravitational pull of success is so strong that it is harder to escape it.

And building that system, I think, is key to getting from zero to one and even beyond. But there's a certain point at which the machine is working so well, it's like who's serving who? Did I become... The cog, you know, am I now the node in the system I built and I'm just answering to it or am I still the creator? And the gravitational pull of success is so strong that it is harder to escape it.

I mean, truly success traps are harder to escape than failure traps. Failure traps are incentivized to change. Success traps are incentivized to carry on. And so it takes a greater self-awareness to be able to push apart and not be a cog in the system, but separate and look at the system. Okay, what is happening here? What is the state of affairs here? How's it all working?

I mean, truly success traps are harder to escape than failure traps. Failure traps are incentivized to change. Success traps are incentivized to carry on. And so it takes a greater self-awareness to be able to push apart and not be a cog in the system, but separate and look at the system. Okay, what is happening here? What is the state of affairs here? How's it all working?

I mean, truly success traps are harder to escape than failure traps. Failure traps are incentivized to change. Success traps are incentivized to carry on. And so it takes a greater self-awareness to be able to push apart and not be a cog in the system, but separate and look at the system. Okay, what is happening here? What is the state of affairs here? How's it all working?

And do I want to enter that system again? Or how would I now want to change it for the next 10 years of my life? Or the next, in your case, you're saying five years, that's sort of a key metric, the last five years where you were now for the next five years.

And do I want to enter that system again? Or how would I now want to change it for the next 10 years of my life? Or the next, in your case, you're saying five years, that's sort of a key metric, the last five years where you were now for the next five years.

And do I want to enter that system again? Or how would I now want to change it for the next 10 years of my life? Or the next, in your case, you're saying five years, that's sort of a key metric, the last five years where you were now for the next five years.

So I think it's the escape from it so that you can start to look at it, not be in the system you've built, but to be able to observe the system. I think about it like the observer's advantage. Because we can build really successful complex prisons if we're not careful. And so, yeah, we built it. It did what we wanted.

So I think it's the escape from it so that you can start to look at it, not be in the system you've built, but to be able to observe the system. I think about it like the observer's advantage. Because we can build really successful complex prisons if we're not careful. And so, yeah, we built it. It did what we wanted.

So I think it's the escape from it so that you can start to look at it, not be in the system you've built, but to be able to observe the system. I think about it like the observer's advantage. Because we can build really successful complex prisons if we're not careful. And so, yeah, we built it. It did what we wanted.

But then we get it and you're like, maybe that isn't what I wanted, but I'm still in it now and everyone else seems to want it. So maybe I should want it. And so it's all this very confusing sort of multi-mirrored experience that we're having. And so to be able to escape it, to be able to say, look, that is not me.

But then we get it and you're like, maybe that isn't what I wanted, but I'm still in it now and everyone else seems to want it. So maybe I should want it. And so it's all this very confusing sort of multi-mirrored experience that we're having. And so to be able to escape it, to be able to say, look, that is not me.

But then we get it and you're like, maybe that isn't what I wanted, but I'm still in it now and everyone else seems to want it. So maybe I should want it. And so it's all this very confusing sort of multi-mirrored experience that we're having. And so to be able to escape it, to be able to say, look, that is not me.

That system, that success, that way of working, that way of operating, that is not the real me. The real me is the observer. And that I really think is literally true, right? The observer, the fact that we can, for example, if we're having a panic attack, whether because of failure or success, because they can both produce it. The fact that we, it is that psychologically positive,

That system, that success, that way of working, that way of operating, that is not the real me. The real me is the observer. And that I really think is literally true, right? The observer, the fact that we can, for example, if we're having a panic attack, whether because of failure or success, because they can both produce it. The fact that we, it is that psychologically positive,

That system, that success, that way of working, that way of operating, that is not the real me. The real me is the observer. And that I really think is literally true, right? The observer, the fact that we can, for example, if we're having a panic attack, whether because of failure or success, because they can both produce it. The fact that we, it is that psychologically positive,