Greg McKeown

It's a high-quality course.

You'd normally pay money for it.

It's for free.

They can sign up there in about 10 seconds.

If they do that, then they'll become part of the ongoing conversation.

And it'd be great to have them.

Yeah, I agree.

They missed the second paradigm shift.

And I think that's to some extent because books can contain one big paradigm shift.

That's one of the lessons.

And so I really wanted to go there because there's so many people who are just buried in the noise we've been describing, overworked but underutilized, and particularly insecure overachievers.

That's who I wrote the book for, Effortless for.

They're just so burdened.

by mental models they don't even know are there.

Like one of my favorites is that people believe that easy equals lazy and insecure overachievers do anyway.

And they don't.

Those aren't the same things.

And so once you can unlock that, you can open a very different kind of way of living.

Just I'll maybe say it this way.

You don't write a book called Effortless because you think life is easy or even that it should be.