Greg Miller

Here's my take on it because you are 100% right.

And you go to the kids and you talk about the phones.

And I think where my frustration with this is that this was the softest rebrand marketing campaign I think of all time.

And that's an exaggeration.

But in terms of...

To go find the kids and go find your aunts and go do this requires a Herculean lift of, we are rebooting Xbox.

We are going on the Today Show.

We are running NBA ads.

This needs to be everywhere.

And really what we saw with this was the same...

I would say tried and true marketing you would see for the new console, the new video game.

It was on a bus stop.

Sure.

What does that mean when you look at it?

It was promoted on IGN and GameSpot.

Sure.

But you're speaking to an audience that already knew about it to some degree, maybe understood it to some degree.

But to your point, like I told the story last week,

When my cousin Paige hit me up, it was like, hey, I'm thinking about getting a console.

Should I get a PlayStation or Xbox?