Greg Miller

And I was like, well, it's all about exclusives, but you could try all the Xbox stuff right now on your phone.

She's like, what do you mean?

I got her Game Pass.

She popped in.

She used it for a while, right?

But it was like she had no idea that existed.

So to talk about the complexity and the layers here, like...

Before this is an Xbox to have worked, it needed buy-in from the top of Microsoft that we are going all in, all of our money, let's go and really do this.

And clearly this was, hey, we've already been doing this.

People like Greg have already been saying this.

Now we need to tell the world, but with the marketing budget they had and whatever they were approved for, I assume they could only take that so far rather than the giant banner ads you need flying over the Golden Gate Bridge.

Yeah, that's a big question, I think, for where they're at right now, right?

As we've talked a lot about Asha coming in, what's going to happen, blah, blah, blah, blah, blah.

Is it an actual college effort and the college try here of we're going to do this and we're going to bring Xbox to the forefront?

Or is this what some people have talked about that I like as a horrible analogy of like, she is the hospice nurse here to end life care.

You know what I mean?

And is it the death of Xbox and the birth of Microsoft gaming?

Where it is going to be that, hey, we are getting out of consoles.

That's not the future.

We're still making games.