Greg Rosalsky
👤 SpeakerAppearances Over Time
Podcast Appearances
It's a total zoo in the terminal.
And everybody's scrambling and no one's nice.
But our plane is basically full of people.
And across the country, Spirit is adding planes.
They're adding new routes.
And a lot of CEOs are boring interviews.
They use a lot of jargon.
They talk in a very bland way.
Ben Baldanza is not like that.
You can see the Dollar General thing in Baldanza's office.
It's an ordinary office on the ground floor.
He's wearing a short sleeve shirt and there's some big windows.
So he leaves the lights off to save money.
More comfort.
More of what you need.
Ben Baldanza spent most of his career making that pitch.
Baldanza's outlook changed not long after he got hired by Spirit back in 2005.
Spirit used to be just one more mediocre bargain airline in a crowd of mediocre bargain airlines.
Spirit was competing on price, but they were also trying to do the other stuff.
A ride to wherever you're going and a few other things.