Greg Segall

Or you might actually say, hey, you get this big – what always happens is a big wave up front, and then there's this trickle, and then all of a sudden there are some of these big pops that happen a little bit later on.

And we're just learning.

It's all different industries have different conversion rates.

It depends on how saturated the market is for this type of direct mail.

And it's just a very interesting, like, we're generating a ton of data around this based on all these different use cases on how people are using it.

Yeah.

So it would be between six and 30 percent is what I would say, depending on where and what type of industry it's in and, you know, who they're trying to target.

So if you're trying to target CIOs, for example, you know, you're just you're going to have a lower conversion rate than than going after somebody that's lower in the in the funnel inside of an organization.

Because those getting solicited to, you know, as as necessarily because sometimes they're not the decision maker, but they have they have budgetary control.

So that's how that would work.

So if a CMO is listening to this right now or a head of inside sales or demand gen, then the whole goal here is that you're actually using this as another way, another touch point in the target accounts that you're trying to go after right now to be able to get their attention and then be able to use your inside sales team or whatnot to be able to follow up and then actually get that meeting.

But we also have another piece of functionality in there now, which we just launched over this last month, which is calendar integration.

So when you actually send a gift, we can actually have a calendar invite automatically added to the calendar when the person accepts the gift.

So it's circuiting a lot of that because we learned is that a lot of times the BDRs would be like, oh, well, now I got to go send an invite on top of seeing that this gift was accepted.

And right now we're playing with and checking how that affects conversion across the whole entire flow.

Anywhere between...

you know, lowest will be a thousand bucks a month.

And the most expensive is probably, you know, 10 K plus.

And it depends on the size of the company, amount of gifts.

So we launched in December of 2015 with a very alpha product.