Greg Stewart

And we're like, well, to our customers, not.

We did this survey a year ago.

You had 5,000 people spending 50 minutes and it was qualitative and quant.

And we were trying to figure out what are the biggest bets that we could go make.

We were ready for a big project and we didn't want to guess.

And out of that work, it became very clear that it was nutrition.

And what we learned was we have a third of our members who are tracking macros.

Of that third, 90% are using an app.

Of that 90%, most are using MyFitnessPal, and they hate it.

And they're really tired of managing their problem set in two different spaces.

And what we learned through that experience and talking to members

Was that for the consumer, it's one problem set.

I want to lose weight.

I want to gain muscle.

There are inputs and outputs to that math equation.

Outputs is activity and exercise input is what you're eating.

And they're managing this in two places and they know that's not the right way to do it.

Because if you worked with a coach, these things are all symbiotic together.

But it all started with a kernel from our members.

And we had a really clear line of sight that this would move the needle.