Greg Stewart

It's prioritization, ruthlessly prioritize.

You have to prove to each other that this is going to be additive to the product.

And additive to the product means we have a thesis

that is going to increase workout completions.

That's our North Star.

We're solving not for getting you to pay one time.

We're solving for you to actually complete workouts with ladder.

And what can we go build to go improve the odds of you doing that and staying with us and how

we get to that is we don't guess.

We absorb every piece of information that's coming in and it's all driven by our members.

And if you ask the right questions and you have people that are talking to you, you can start forming a picture of what are the huge buckets that actually move the needle.

And you can do some work to figure out

How complex is this to go build and go do it?

And don't do 10 other things just because it's interesting or you can do it.

Just do the one thing and do it really well and then do it again.

That's still the case today.

We just launched Nutrition.

It's the biggest thing we've built since the first version of the product.

And people on the outside were like, that should be a separate app.

Or like, that's a different business.