Greg Stewart

what to eat specifically, where should I get it?

I'm at a restaurant, here's the menu, what's the best choice right now based on my goals?

They want prescriptive advice, but the looking backwards was what they were using for the apps that they were using at that moment.

And it was mostly my fitness pal,

And there was no brand affinity or love.

It was just the tool that existed, that there was trust because they had the biggest database.

They had done it for a long time.

But there was just a lot of pain in these conversations on how they were doing this stuff.

So we made a conscious decision not to charge for it.

So we're going to give this part away.

We want to go build trust.

with this group and win over tracking with ladder we're not going to convince a whole new group to do this we're going to go get the people who are already doing it we're going to do it better we're going to win their trust start compiling this data and there's a million products that we can now build like if you think about what nutrition does for us it gives us the whole math equation of inputs and outputs there's no product in the world that has that so the picture of

around the consumer, it's the clearest of any other potential product or service around this consumer.

We know exactly what's happening on both sides of the equation, and that's gonna unlock a whole bunch of products and services to help our consumer.

And this would be things like I could take a picture of my food.

We already had that.

That was table stakes.

Take a picture.

That's easy.

But also tell you what's the level of confidence and accuracy because there are trade-offs if you use take a picture versus scanning a barcode or entering very specifically an ingredient or a recipe.