Greg Stewart

So we had to nail that use case, make it super slick, make it very easy to use.

And that was the beginning of building trust.

Even in that process that you act like, how do you figure out what to build?

We built the first version.

We have a group of 2000 members who are beta members and we give it to them.

But first we do it to the team.

That's the alpha.

We're all giving feedback with a Slack channel.

Everyone's communicating on what's happening.

That helps the picture get clear.

And then we release to our beta members and it's in the wild and they're using it and you hear it right away.

What's wrong?

What's the gaps?

What do you need?

We would survey these users every week.

We had a question, how likely are you to switch from your existing app that you're using?

And when it started, the number was 20%, pretty low, not super exciting for us.

And then we would go build and make the picture clear and help fill the gaps of what folks were experiencing.

And it kept going up, kept going up, kept going up.

And there's a point where you could just keep building the MVP forever, but it was 85% one day and it was like, we're ready.