Greg Stewart
đ€ SpeakerAppearances Over Time
Podcast Appearances
Give us all your video that you have on your iPhone.
So you have this inventory of video.
You have a smart, creative person.
We started handles in the coaches' names.
And we started to create content.
And very, very quickly, we started to learn what was the content that worked.
And we were dissecting every inch of it.
What worked multiple times in a row?
Why?
What are the commonalities?
How is this product used?
It's not Instagram.
It's like TV.
People are consuming content for entertainment.
And it's not a social platform.
It's a media company.
And so you have to think about what is the right content that is educational, provides value, that gets to the right person.
Because unlike Instagram, where you have an audience that you're creating content for, you have to create content that the algorithm knows who to put in front of the right person.
So it's all about the content.
But the advantage for us at that moment was it didn't matter how many followers you had.