Greg Stewart
đ€ SpeakerAppearances Over Time
Podcast Appearances
You can start from scratch.
Nobody knew how to go do this.
But that first account that we started, I remember being on the playground with my kids and Edsel was like, dude, one's ripping.
And it was like a million views.
We're like, holy shit, that's amazing.
That video took you two seconds to make.
And it was like, do it again.
We did it again.
We took that account from zero to 250,000 people in 45 days.
We weren't thinking about paid at all.
We were thinking about what is TikTok as a product?
How is it being consumed?
And what content wins?
How do we create that content?
So we got views.
We had proof points of traction.
And then we said, all right, we have Blink and Bio.
Can we get somebody into the app?
And we did very quickly and we're getting the right people into the app.
And all these things were like starting to compound.