Greg Stewart

So it's really hard and you have to be excellent at both sides of the house.

Half our team worked on workout completion,

works on trials off TikTok.

That's the business.

Very simple.

But we are equal weight in black belt on both of those skills.

And without either one of them, there would be no ladder at this stage.

Great product, no growth, doesn't work, doesn't get funded.

Great growth engine, no product, leaky bucket, doesn't become a big company.

Both those things have to be true to be able to build a company that's durable and last.

and just be ready for 10 years.

It's not going to be six months or a year.

It's going to be a slog and constantly problem solving along the way.

So it's splashy, it's fun, but it's really fucking hard to do.

If you want to be by yourself with headphones on working on consumer, it's a losing strategy.

I see that all the time where it's like you're just building shit.

You got to be talking deeply to the user.

We deliver a human experience at scale because of it.

We've been thinking about it for four years.

We've been using it as a tool for three years.