Griff Parry

Yes, we did.

So our background is... We had a background in an adjacent sector, so we did a lot of work in online TV.

And a lot of the intellectual capital that you developed there about how the technologies work was actually applicable to video games.

I mean, if I did it all over again, I wouldn't have...

built a service for an industry that I didn't know intimately myself, and hopefully we're avoiding that problem with Meta.

But we made it work, and I really enjoyed it, and I love the video games industry.

Yeah, it was a success.

we're very like, you know, our customers, is that we have to be usage-based.

I mean, we kind of have to eat our own dog food.

And so that's what our customers want.

But because we try, we sell into those more mature businesses, they want predictability, like I mentioned before.

So, you know, our deals typically, underneath the hood, they're usage-based.

But the way they work is that our customers make a minimum commitment to us.

And that involves generous allowances of those usage vectors.

And if they exceed them, they pay overages.

It's quasi-fixed recurring, but with a usage-based call.

And you see that a lot.

Oh, it's so variable.

It just depends.

And it's...